Activity 13: Virtual Visit to Centy Toys (Toy Manufacturing Unit)

[00:00:00] Speaker 1: Kholona is a good thing for children to bring children in a different world where they can raise their own power. And when we see that they are playing like Kholona, which is made in Hindustan, there is a lot of motivation to encourage Kholona to create new Kholona. [00:00:30] Speaker 2: What started out as a passion has developed into one of the leading manufacturers of automobile miniature toys in India. Started in 1990, Senti Toys was the first Indian toy company involved in the manufacturing of Indian automobile miniature models. [00:00:53] Speaker 1: We were also loving Kholona, but the scale models, the scale, ratio and detailing of its importance. [00:01:08] Speaker 2: In the early days, they started by making iconic models of Maruti vehicles, which were heavily admired by their customers. Today, they produce more than 100 different variants, with a diversified range of fun-filled plastic toys, of automobile miniatures, aeroplanes and helicopters. [00:01:29] Speaker 1: Senti Toys started by three brothers. They were my father and the rest of them. Today, we are taking the legacy of that legacy. So, we are going to take it forward and make new and more innovative products and toys. Toys. [00:02:16] Speaker 2: A production ideology created by blending cutting-edge innovation has shaped the way so far for Senti Toys. [00:02:22] Speaker 1: Audible Miniature is a very creative field. If we talk about the details of the miniature models, the shapes, looks, as a toy maker, they are fascinating to me also. There are a lot of scope of innovation into it. It's just not like, you know, we are making a car model. We are making a look-alike. But there is a lot of scope, there is variance, there is action. As a toy maker, I wish to incorporate those features into the toy so that the toy's play value and the entertainment value. They are making it. They have also previously partnered up with many Indian automobile companies, [00:03:00] Speaker 3: who were very enthusiastic to get customized scale models of their real-sized vehicles. [00:03:09] Speaker 2: They have also previously partnered up with many Indian automobile companies, who were very enthusiastic to get customized scale models of their real-sized vehicles. [00:03:20] Speaker 1: In 1992 and 1995, we were very enthusiastic about their own scale models. So, they started to approach us. So, we have made a model for Maindra. We have made a model for Shoplaland. We have made a scale model for a logistic company. With their sales office in Keertinagar and manufacturing unit in Bawana industrial area, they currently produce more than 1.5 lakh toys every month. [00:03:39] Speaker ?: With their sales office in Keertinagar and manufacturing unit in Bawana industrial area, they currently produce more than 1.5 lakh toys every month. [00:03:57] Speaker 2: With their sales office in Keertinagar and manufacturing unit in Bawana industrial area, they currently produce more than 1.5 lakh toys every month. [00:04:11] Speaker 1: Under one route, we have design to manufacturing capability and we can even innovate a product. It's not like we are making a set of toys. If a client has a need to get the customized product developed, we can even do it. We have made a sketch board and we have to convert it into the product. The entire capacity we have in-house. Which is very thrilling and that keeps us more excited about our product range. [00:04:45] Speaker 2: 30 years on, a dream that was born out of a passion for cars and scale models is now a reality. [00:04:53] Speaker 1: So, in terms of making a game, we feel like we are watching kids and playing with our game. We are playing with our game, and we are playing with our game. We are playing with our game. They are playing with our game. They are playing with our game. So, we want to create more of these games. We want to create more of these games. They are connected with their game. And we also have affection with them. [00:05:14] Speaker 2: And now, with the help of connectivity, they have been able to directly keep in touch with their customers to get immediate feedback and ideas. [00:05:29] Speaker 1: Today's date, the kids or grown-ups, who are the model collectors, they are on YouTube. They also use Senti Toys as a character. So, it feels very innovative. And I think that if there are some products missing in the range, in the scene, then we have to fill that gap. That is very satisfying and encouraging. They are very interactive. They feel like, you know, this is a homegrown company, which can really deliver that product that we dreamt about. [00:05:59] Speaker ?: And we will be able to do that. And we will be able to do that. And we will be able to do that. And we will be able to do that. And we will be able to do that. And we will be able to do that. And we will be able to do that.