🚨 Culture Fly Booth Tour — NY Toy Fair 2026 – Meltz , Blind Boxes & Snoop on a Stoop REVEALED! 🚨

[00:00:00] Speaker 1: It's New York Toy Fairy Mind Dudes and we're here at the CultureFly booth with our good friend Alyssa. How you doing Alyssa? I'm good, how are you? I'm great. This is gonna be for you and it's gonna [00:00:22] Alyssa: tie into something very exciting later on. Yeah. Which I'm super excited to see but you've got a whole bunch of new stuff here. Really excited about the Ghostface blind bag boxes. Those [00:00:30] Speaker 3: are exciting. Yeah, Ghostface is like our new IP like in the past like couple months and we have a lot of stuff I can show you. Yeah, let's do it. That's all new. Let's do it. Here, [00:00:40] Alyssa: let's make this as seamless as possible. Yeah. Which by that I mean not at all. Okay, [00:00:44] Speaker 3: great. Cool. So like on this side of the booth there's a lot of stuff going on but a lot of these are like four and a half inch figures and also a couple of wobble heads over here. Yeah. So we also have figures with like an acrylic backing as well. So like yeah it's the figure itself but then it has something to kind of bring [00:01:01] Alyssa: it more to life. Right. Loving the Invaders Inn at any property that we can get that tomorrow. Yes. Of course Bob's Burgers. Yes. Up here we have these things called [00:01:09] Speaker 3: Critter Crates. Okay. So they're little they're little tiny figures and then there's like a placemat inside. Oh cool. So they kind of you can kind of like you know like when you were a kid you kind of like make stories up and things like that. [00:01:19] Alyssa: When you're a kid we're still making stories up. Yeah we're still, yeah of course. [00:01:21] Speaker 3: Just tell them on the internet now. So we have just like generic dinosaurs with Dr. Seuss and we have a whole line of Pixar. Amazing. That is blowing up. Down here we have some like they're called Smalls Mystery Minis. So a couple so they come in a blind case. Okay. You don't know which one you're gonna get. So we have a couple of new ones coming out like the Powerpuff Girls. We have Astro Bot that did really well last year. And then we also have Stitch and Winnie the Pooh in different styles as well as One Piece which was like really took a long time to put together but it was it's great that it's out. Yeah. On this side up here. So this is what went viral last year. They're called Huggers. Okay. So they're little little like collectibles that you can stick onto your phone onto your tablet or your computer monitor and it just looks like it's hugging it. So that we did the Grinch one over the holiday with at Walmart and it just went viral. Like people were like I want this. This is all I need. And then Ghostface came out recently and it also just like sold out on Hot Topic. [00:02:23] Alyssa: Anything Ghostface right now especially with the new Scream. Yeah. So Huggers is [00:02:27] Speaker 3: like our big form factor for this year and we're really pushing it and a lot of people are really excited about it. Nice. Over here we have also these things called Flipums. So you just you can kind of fidget and like change their facial expressions. That's fun. So it's good for like you know if you're fidgeting sensory type of toy. Yeah. Yeah. Same focused in meetings. Yes. Yes. Down here we have Tiny Mites which are like our little rubber Keshi figures. Okay. We have them in Batman, Scooby-Doo but now we're working on a couple more like Coraline and Gremlins. Very cool. All over here is this property called Dandy's World. Okay. It's a video game that is made in Roblox but they don't obviously look like Roblox Avatar. It's blowing up. It has so many players and a lot of kids love it and we're like one of the lead merchandisers for it. So we run their online store and we put a lot of plush and [00:03:22] Alyssa: the flipums and figures into retail. And you had the creator at New York Comic Con, right? Yes. Yes. She was doing signings. [00:03:28] Speaker 3: And then of course our favorite. My bread and butter. My bread and butter. Our favorite. We got our melts. So this year we have a couple new melts coming out. We got some Stranger Things. We have the Halloween ones that went crazy last year at Spirit. So now we're doing a series two. Cool. So we have a mummy. We have a tombstone. We have werewolf and it has a flocked chase. Oh very cool. Yes. And then up here we have the Powerpuff Girls. That's great. So we have different chases for them as well. So you can get a like kind of translucent blossom bubbles or buttercup. Um and then it will also be in like this new melt style packaging that we're trying out. It's a easier way to not get uh not to feel around. Yes. Um and then down here. Well I'll go back to that. Okay. Yeah. So this is what we were talking about before. Oh my goodness. So we're trying to branch out like the world of melts a little bit. So um this is just to kind of get an eye of what people might be interested in because melts itself like it's so cool and it's like so unique. So why not make it more Yeah. Or just like the figurines. So we got some keychains. Um the huggers. The huggers look great. Yeah. Some mini melts as we call them. Mini melts. Uh and of course plush. If people want plush. Just nice. We got where we can do the plush. Um back up here we got oh yeah here we go. We got ghost face ones. Uh the ghost face uh should be coming out very soon actually uh to I can't remember where right now maybe hot topic um but those [00:04:55] Alyssa: we're really excited for. Um I love the the Eggo up here too. Yes. But there was Steve uh Steve there Harrington [00:05:00] Speaker 3: downstairs. Uh these look great. Um and then down here we have these are called our fly bricks. Um we're we're working on trying to like you know kind of make a big build them collectible. Uh and then over here so these are called uh these are part of our mystery minis but they're made by um working with an artist so these scream uh these ghost face ones are called ghost face in different places and so each one is styled a little bit differently and they come in this new packaging um where you kind of open it up and you know like you hear that good tear of the box um and then we have our our nooks over here um and more of our deluxe figures so these are ones that are like a little bit taller um a little bit not pricier some of them are a little bit pricier on this side but you know we try to you know branch out our whole horizons um and then over here uh we have a couple different form factors so over here we have as you can see kind of on the corner so these are called our corner creatures so it's a figure and you have one piece that goes on the bottom of it and then another piece on top so it looks like it's you know sticking to the corner yeah that's fun um this is our uh i love you starting with mortal combat yeah yeah yeah uh those should be out like around the time when the movie comes out at walmart um and then we have this like versus series so you like you have like kind of like good guy bad guy uh little figures they remind me of the erasers when we were kids yeah um and then up here we have so we did the uh the popcorn bucket for stranger things that went really really well at target it sold out right away so we uh we are continuing to do some more cool designed of popcorn buckets at retail so you don't have to like rush to the you know the theater to the theater to get it um so we have spongebob we got a cute little stitch one um we have another one up there uh and so uh we're we're trying to get into the popcorn bucket space okay all right um over here we have some more plush that so we're doing a lot of plush with dandy's world and working on a lot more plush for retail and also on their website and uh down here so we actually make the uh snoop on the stoop which is uh you know the equivalent of elf on a shelf but snoop for the cool people yes so we're we did the original doll in a couple different iterations and now we're trying to branch off and help snoop grow the brand um with more accessories and of course martha was like i don't want to yeah [00:07:27] Alyssa: so we have martha on the mantle on the mantle amazing what it's a great you can just buy them both put them both together yes no one completes side quests like those two so that's that's all of our [00:07:37] Speaker 3: new collectibles very cool um check us out at hot topic box lunch target walmart and also on coachfly.com um a lot of this stuff is uh coming out maybe more towards the end of the year um but if you just follow us on social you'll know exactly when it's happening all right cool thank you so much appreciate it