Why Women Rule Sex Toys: G-Spot, VR Dolls, Men vs Women & Sales — Raj Armani — FO446 Raj Shamani

[00:00:00] Speaker 1: How much do you buy sex toys? Singles or couples? Between 65 to 70% of people are singles who are making the purchase. The rest would be couples. [00:00:09] Speaker 2: Today, our guest is Raj Armani, co-founder of Besharam. In this episode, we will understand why the need of sexual wellness business in India today. How do the changing expectations, relationship gaps and social media have shaped this demand? What do men and women do sex toys in different ways? [00:00:26] Speaker 1: Products for women are sold more overall. Every year, we sell over 1 lakh vibrators. [00:00:32] Speaker 2: There are way more products for women than there are men. [00:00:35] Speaker 1: Why is that? Two reasons. Products for men have a limited range of experiences it can give. But products for women, there are multitude of experiences. Products for clitoris, inside vagina, g-spot, nipples, oral sex. So, there's a range of products. However, there have been a lot of advancements when it comes to toys for men. These sex dolls, they have average value of 4 lakh rupees. How can you find g-spot through the use of sex toys? This is what we call a vibrator. Shape like the penis. So, the purpose of this toy is to go inside the vagina and female with herself where she's feeling the spot and the sensations. And, of course, when you turn on the vibrations, it will give that sensation. This is a very interesting product. Smart toy. This gets inserted inside and because of the shape which is similar to the canal of a vagina. And this is controlled by a smartphone app. Long-distance couples can use this even when you're not in the bedroom. What do you think is this? A lipstick that vibrates. No way. [00:01:39] Speaker 2: Tell me city-wise data. Which city is built? [00:01:42] Speaker 1: Bangalore is top city. Second is Bombay. Third is between Pune, Hyderabad and Kolkata. Most innovative product you have seen. Those VR glasses in which there's already content created is talking to them, interacting them and actually having the intercourse with them. This is like literally having a fantasy come to life. Weirdest product concept. I'm actually laughing. [00:02:06] Speaker 2: You want to see it? Tell me. What is this? This is… Before we continue, subscribe to this channel so that we can create more insightful and better podcasts for you. And this is the whole show's audio experience on Spotify, where you can follow us. Enjoy the show. Some people don't care about brand at all. [00:03:02] Speaker 1: At the moment, worldwide, the number one brand of toys is called Satisfyer. Satisfyer. Right. Satisfyer. This brand has been out there for about eight years. It's a German brand. And every year, they're selling about one to 1.5 million products every year. And their revenue is anywhere between 200 to 225 million dollars. Just one brand. Sick. They have the majority. And the reason why this brand came and became so well-received is they perfectly balanced the sweet spot of pricing, great product quality, and great packaging. So, with these three combinations, that brand has received great response. U.S. made its leading. So, if you compare the markets of the world, U.S., U.K., Europe as a whole is a considerable market. Unless, if you break it down, Germany, Spain, and France. These are the leading in Europe. Japan? Japan somehow has its own ecosystem. But it's really big. It's on its own brands. So, these American and Western brands don't have so much influence. So much influence, yeah. Yes, because it's got its own brands. And then the Oceania, so the Australian users. So, these are the primarily the big markets. So, even if you do look at any research that has been done, these are big markets. So, Satisfyer is number one. And they mostly manufacture products for women. So, 85% of the catalog is for women, which is also the demand in the world. Yeah. But, apart from that, there is a brand called VY, which owns a product called Womanizer. They marketed the product as one-minute orgasm guaranteed. They stood for it. Customers vouched for it. And they created havoc when they introduced that. They delivered. They delivered. One-minute orgasm guaranteed. So, one-minute orgasm guaranteed. So, the Womanizer toy has the suction technology. It could be the shape of a, you know, a laptop mouse. And the suction technology was patented by them. Okay. This is the first time they introduced it. Correct. And it targets the clitoris. [00:05:26] Speaker 2: Okay. [00:05:27] Speaker 1: So, when the suction works in the right way, it delivers the sensations that achieved a lot of women, that helped a lot of women achieve the orgasm. And because of their, this promise, they took the world over. Then there is a product that is very popular for men. It's called Fleshlight. And now, whenever I'm talking with these brands, right? Like, for example, Satisfire is doing 220, 250 million a year. Womanizer, their entire line of products, they don't have so many products. Satisfire has about 120 products. Womanizer, V-Wive have about 40 products total. And they do yearly about 120, but still high because their products appear. Then Fleshlight, which is number one selling toe in the world for men, sells over 150,000 products in Europe and probably close to that in U.S. And does anywhere between 80, 90 million dollars. So, it's branched out. People perceive sex toys to be the same dildos or funky looking products or, you know, male organ, female organ. That's your first initial perception if you're not researching. But when you start researching, and especially now, this decade, the evolution of toys has been as good as the evolution of phones in technology. So, now you have smart toys. Now you have toys that are ready to be integrated with AI. But overall, if you think about it, the global market is around 40, 45 billion dollars. Because people realize they were missing this from their life. They're missing an experience which their body is desiring. And they were not aware of it. Like, people are not experiencing pleasure. So, people experience pleasure. Either masturbation or sex. Either masturbation or sex. But, the pleasure that toys give is an upgrade of the experience. Versus what you would have otherwise. [00:07:55] Speaker 2: And these people, how do you know that they're missing it? Because if you don't know that what's been upgraded pleasure, whatever that's available, they're doing it. [00:08:05] Speaker 1: Right, right, right. Exactly. Which is why, till 2010, there was no search or demand for these products. Because there was no visibility. So, it's a combination of curiosity, you know, the desire to try. And it's a very natural human tendency, just like hunger. [00:08:27] Speaker 2: And a large reason is also that unsatisfied relationships and marriages are going to be a big deal. Why do you think that apart from just curiosity that I should be better, it's also that what I'm getting, that's not right. Right, it's not, I'm not happy. My partner doesn't understand me. Or, sexless marriages are going to be a big deal. Why do you think that's increasing? [00:08:53] Speaker 1: There are some different reasons. Exhaustion at work. Very heavy distractions in life and social media. And relationship expectations, which were before it was, now have become very different. So, because our population is so large, there's a sizable sector. There are a lot of people who are in this position. And when these persons are in their sex life, they are either also looking for toys to make up for it, it's not necessarily leading to the increase. But that is one of the audience that is buying. [00:09:40] Speaker 2: Okay. [00:09:40] Speaker 1: And they, earlier that audience probably had dissatisfaction to deal with, yeah, form of cheating, that would have formed. Does this prevent cheating? Probably not. It doesn't influence. But now they have another outlet to make up for what they're losing in the relationship. Some people say that toys are causing relationship, distancing relationship. And I strongly argue against that. Okay. Toys bring couples together because they improve their experience in mutual intercourse or their mutual satisfaction. It gives a partner more than just what's available to give pleasure to their self and to the other partner. Who buy more sex toys? Singles or couples? Definitely singles. In fact, couples buying toys increase. And there are a lot of toys that we showcase for couples in the catalogue. So, there's an idea that these are couples. Now, the concept of couples' toys is different, Raj. There are toys which couples have to use together. Okay. So, that will be considered a couples toy. Which both the male and female have to participate in. [00:11:15] Speaker 2: Okay. [00:11:16] Speaker 1: So, it's a possibility that one person has purchased for their female partner. Right? So, now in such places, the data could be skewed. What our observation because we are basing based on what product categorization is selling. But mostly, at least now, I would say very good percentage. Anyways, between 65% to 70% of people are singles who are making the purchase. And the rest would be couples. But there's always a chance that products that a boyfriend got for the girlfriend. What is the exact business? Our business is to make people scream in the bedroom. We are just serving the food on the table for somebody who's been needing to try that cuisine. If somebody is, hey, I want to try something new. Because we realize masturbation is constant. It's always been there. We are upgrading your experience. Masturbation is the act. Sex toys is the tool. So, masturbation, which you can do without sex toys, with sex toys, we can do it. So, sex toys is the tool to improve your experience in masturbation. Also, you have many times in masturbation, which are both male and female, they enhance sex toys. Because as a body and how we are conventionally doing, it's not always going to deliver those experiences. [00:13:14] Speaker 2: I'm thinking, how do you, how do you even reach out to people to where you know that he needs this person, what do you do? Because inherently shame or awkwardness is attached to Indian society. [00:13:31] Speaker 1: When we started in India, 2013, so demand has been higher than supply. Really? That question never came to us, how do we reach it? Our question comes to us, that it's a demand. We have these products, we have run out and we have to restock them. [00:13:51] Speaker 2: So, the demand is so much in India that you are always out of stock? [00:13:56] Speaker 1: Not necessarily always out of stock. But if you see the evolution of this category from 2013, when we introduced it, there was virtually no search or inquiry about products, either sex toys or dildos. It was very negligible. People probably saw a movie or some episode online. They'd be searching, but it was very negligible. So, when people started looking, we were the only available source. So, that demand was enough for us to match up. Yeah. Right? But time change has happened. Now, you hear about this conversation in Bollywood movies. Netflix is watching and you have seen content on social media. So, now people are discovering themselves from their own surroundings. So, fortunately, which is why today it is the best time to be in this business. I call this the golden age for sexual pleasure companies. It's like how internet was in the 1990s and 2000. We are going through the golden age and very soon we may welcome the sexual revolution of India. What do you mean by sexual revolution? It's when you and I can talk about products on the coffee table without worrying what people are saying. So, that age when it will be normal to talk about pleasure, it will be normal to talk about sex toys, is what I call the sexual revolution of India. [00:15:39] Speaker 2: Why do you think people are not able to talk about it? Why is it a shame? Because people are doing sex. Yes. And satisfied be unsatisfied be unsatisfied. Yes. There's a reason why we are so big in the world, the biggest population is. Yes. The biggest, right? When it happens, it's happening everywhere. It's a lot of people see it as a form of entertainment, a form of exploration, a form of escape, a form of love, a form of togetherness. But, which is the way people see it, why do we not do it? [00:16:11] Speaker 1: We are talking about our peers, our friend circles, very openly. But, when there is an environment where our parents or family members, our conversations are whispered or hushed, we don't touch these topics. So, this mindset comes from a little… Even though I am okay with it, I don't want to offend my parents. I don't want to make them feel uncomfortable. I don't want to make them have to hear such things. So, we as Indians are juggling this two, I wouldn't call it personalities, but I think it's two states of mind. We can be ourselves. And a lot of us are. Sometimes I'm surprised at how much information some people share now. Yeah. Versus the India I left 30 years back. They talk more, they act more, they are more informed, but at the same time, then in our surroundings of family and parents, we are a little subdued because this is not a necessary conversation to bring that. So, it's a little bit about culture and I think this is going to stay there. This is a worldwide thing. It's not something that in America or Germany, you can talk all day with your parents. You know, it is understood. I mean, you have talked with your friends, you have talked with your friends, you have listened to it, it's okay. But still, there we have seen movies, American Pie, we have seen, there are parents willing to educate, but this conversation is better talking with our age group of peers. So, in India, at the moment, the concept of shame has become more. more well-defined and has separated from societal judgment, from the cultural policing, and from others' opinion. So, I think we have come to a place where we are mature enough, where we balance what is shame and what I want, what is my need. This, I don't think has anything to do with shame. I think this is more like, it's my personal affair, it's my personal preference, or it could also be something TMI for an open conversation. So, I'm saying this, because if we look in the West, this conversation is not like that people are talking, oh, I'm using it, or you have not used it, or, right? They are searching, asking questions, where they are talking from their profile names, so it's not like that there is no one, right? But this is generally, so I don't think that has a, that comes under the gambit of that shame, it's more related to personality and privacy. [00:19:32] Speaker 2: Privacy and personality, yes. Why do women are more open about talking about their sex life, private life, what they are using, how they are going through with their partners, with their, like, [00:19:45] Speaker 1: I think this is a concept, this has to do with the psychology of how men and women are. I heard long time back, men use their eyes to fall in love, women use their ears. In that, women, when two women, three women talk about their thoughts, they express their thoughts better, because they raise it as a way, where they talk openly in their own gender zone. Or, you know, I think women love the concept of talking, right? You know, even all relationship experts, they say, if you have a quarrel, go talk to her. Don't go out and say, I need space. Yeah, you may need space, but taking space is not going to solve the reason for the quarrel. So, women are more likely to talk and want to hear you. So, that's how the psychology is. And with men, even, you know, I think this is, again, a man, a guy's thing. Like, if I'm with my friends and, hey, what did you do last evening? Oh, I hung out, met with Jay, and we chill. Now, if my girlfriend would have had that conversation with her friend, what did you do last night? Oh, we took out this painting. I saw the messages her boyfriend was sending. How rude of him. I told her, this is not the right way for her to be treated. And then we were talking about nails. So, the conversation in a women's circle is much more open, and they are like that. So, when topics come about sex and their dating life, I think they are talking more to get a feeling of being like a sister to the other friend, either sharing or taking advice, versus men, I don't think, many men say, I love advises. I don't think, men say, I think I'm doing a good job. So, that also goes into it. I think it's more about psychology than any cultural implications. [00:22:34] Speaker 2: I heard a couple of my friends talking about something. I heard very interesting in a group that for men, winning her is a private project. For women, improving him is a group project. [00:22:50] Speaker 1: What an irony, because what I heard is, men goes into marriage with a woman, hoping she will not change. And women goes into marriage with a man, hoping he will change. [00:23:06] Speaker ?: Yeah. [00:23:07] Speaker 2: Yeah. [00:23:08] Speaker 1: And you know what happens. [00:23:09] Speaker 2: And then there's a private affair, and it's a group project. And that's how they operate like that. Like they need, they need. Then I'll get either advice or just share and then do it. [00:23:23] Speaker 1: If you would have seen any of your friend, if they break up, did you ever hear, they tell the whole background or context? I don't think so. Right. With guys. But when the breakup happens on the girl's side, I think it's more like a, decoding. Yes. Yes. It's a, it's a, yes, yes. It's a, it's a, a very in depth project. And also because everybody support each other. So it's not that one person is saying the other people are listening. I think the women, when they're together, support each other, but the good conversation, bad. So I think that conversation builds up and which is why kiddie parties always have women. I'm not seeing kiddie parties with men. [00:24:15] Speaker 2: But I think men talk a lot in front of their women. To impress them? No, just a partner. Men are very emotionally vulnerable and they emotionally vomit and emotionally share. And do all of that in front of the women, they will share everything with the women, how they're going through, what they're feeling, what they're going, like, maybe knowingly or unknowingly. When they're talking about the women, they're going through the women, how they're going through the women, how they're going through the women, how they're going through the women, how they're going through the women, how they're going through the women, how they're going through the women. And that's the weakest part. And that's why the moment, if a breakup happens or something happens, you don't have that partner. Right. They don't know who to talk to, what to talk to. And that's why they suppress a lot. [00:24:59] Speaker 1: I think when men trust their partner, they lower the guard. And I think this also comes that, you know, we always know that boys are very close to their mothers because of trust and respect. So when that person comes in the life who brings a trust level that close, generally men drop their guard. And when they are themselves, they're not very much processing what they're saying. They're saying what comes to their heart. Yeah. Right. And sometimes it's great. Sometimes, you know, it's a conversation for a different way. Okay, you said this. [00:25:42] Speaker 2: That make a buying patterns. Can men or women buy different ways? Sex toys or pleasure toys? Yes. What difference is there? [00:25:54] Speaker 1: This is what we've seen in the last three years. Almost 63% to 64% product buyers are men. Okay. But that doesn't mean that they're buying products for themselves. Which are 65%, 64%, 65% men buyers. Some buyers buy products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products. So, we're going to think that they're buying products for their partners. So, we're going to think that they're buying products for their partners. But second is 18 to 25. That's the second age group. So, men buyers are more, but products for women are sold more overall, though 30% to 35% buyers are women. Every year, we sell over 1 lakh vibrators. Every year. And just vibrators. [00:27:22] Speaker 2: But there are way more products for women than there are men, than there are products for men. Why is that? Two reasons, Raj. [00:27:31] Speaker 1: One, products for men have a limited range of experiences it can give. But products for women, there are a multitude of experiences that you can get. The products for clitoris, the product for inside vagina, for the mythical G-spot, for the products for anal use. Then there are products for nipples, the products for oral sex. So, there's a range of products. But why is that? The second reason is because of the big orgasm gap that exists, not now, but over centuries. Even the reason sex toys, the concept of sex toys or the products that were started was because women were not achieving orgasm. And there was a need for buying and bringing products that, at that time, it was men buying those products. Right? This is the, I'm talking about the early 20th century. So, overall, worldwide, women sex toys are sold more than men. However, in the last two to three years, there have been a lot of advancements when it comes to toys for men. They have brought in automations. They have new experiences, products that squeeze, products that rotate, products that thrust up and down, products that, if you're watching porn, sing with it. So, you will experience that you are there because, at the end of the day, sex is in the mind. [00:29:35] Speaker 2: Yeah. [00:29:37] Speaker 1: So, this is the ultimate level of virtual pleasure, virtual pleasure. Yes. And it's a reality now and wait for AI to come in and let's that that's going to be a another evolution with pleasure. [00:29:53] Speaker 2: So, what type of products are bought most by the men and most by the women? [00:29:59] Speaker 1: So, by men, most products are bought or called masturbators, but there's a sanitized word for that called strokers. Okay. Right. But essentially, it's what it does. And most products bought by women or for women is vibrators. Now, in India, they're not called vibrators. They're called massagers. [00:30:22] Speaker 2: Why? [00:30:24] Speaker 1: Because It's not allowed there. Yeah. So, this is the funny thing about India. If I call this vibrator, it becomes obscene. But if I call it massager, it is not obscene. So, now in the market, whatever you can see, all products, whether vibrator, stroker, stimulator, butt product, the name of the massager. So, massager for men, massager for women. Massager for men, massager. Then you use your imagination. They will package it and they will label it as massager, which is why, you know, the Blinkets and Zeptoes and Snapdeeds of the world are being advised by the lawyers. [00:31:06] Speaker 2: And they just say, everybody is enjoying, right? Everybody is okay. [00:31:19] Speaker 1: So, this is, I think, very peculiar to India, that demand is so much that when you want to buy or buy, you will find innovative ways to go around. So, even though there is no real regulation yet, most people, who have not done research in this time or are new in the business, this information is not really, yes, products, any law or regulation or create, not really, which prohibits or restricts or restricts or prohibits or restricts. But because, you know, moral radar, we think that this product is for sexual pleasure, it will definitely be illegal or it will not be allowed. This is our first instance. [00:32:18] Speaker 2: Okay, tell me more about men versus women, who are more loyal customers? Women, absolutely. They keep buying again again. [00:32:27] Speaker 1: They are repeat customers. But if I look at the big picture, Raj, the fact that so many Indians, we share so much information when they buy a product, test of loyalty at the ultimate level, I don't think any other category of products can have that kind of loyalty, right? So, but women, because women are creatures of habit, if they are happy, they're not going out to shop for, you know, better price or they've seen it, they've experienced it. They trust. So, trust is very important. They know that it was delivered. They got it. It's what it was said. Men, maybe, you know, it's not necessary that they're not loyal. Maybe they have, you know, in such situations, wherever you go, these products come to your face. If you're doing a stationery order, food order, you'll have a reminder, yes, try it. Men are distracted. Men are distracted. Men are distracted. Men are distracted. Men, their surroundings are more in their control. So, that means that they're in a better position, where their package will be delivered. And they will come to their hands. So, they are happy to continue that. [00:34:03] Speaker ?: And what's the fastest growing category for men? And for women? So, for men, the fastest growing category is prostate products. [00:34:03] Speaker 1: What is that? What is that? So, prostate toys are toys that are used to stay. So, prostate toys are toys that are used to stimulate the prostate gland. [00:34:08] Speaker ?: So, prostate toys are toys that are used to stimulate the prostate gland. [00:34:08] Speaker 1: So, they are happy to continue that. And what's the fastest growing category for men and for women? So, for men, the fastest growing category is prostate products. What is that? So, prostate toys are toys that are used to stimulate the prostate gland. Conventionally, products from men were all focused for the penis. Right? They were all there to give a better experience. But prostate products are products that you cannot access yourself. So, you need a toy which gets inserted in the butt. And either through a combination of the texture of the product or the mechanism which is vibration, it stimulates your prostate. So, this is another thing that you are saying in the beginning is why people try to do toys. This is an example. Or not only studies, but people experience and tells that the orgasm that they get from prostate stimulation is more intense, more stronger, and more deeper than what they get through penis stroking of penis. Right? Right? Abhi toh recently, yeh bhi pata chala hai ki ballgasm hota hai. Kiya hota hai yeh? So, joe humare human ke scrotum hota hai, joe humare as we call balls. In ko bhi stimulate karke, ek alag tariqe ka orgasm mil saktai hai. Okay. Or yeh has a different sensation than what the penis orgasm is. So, if you look at the man, they have now three different variations of orgasm. The one that you get by stroking the penis, the one that you get by stimulating the prostate, and one that you get by stimulating the scrotum of the balls. [00:36:32] Speaker ?: Yeah. [00:36:33] Speaker 1: So, jaisa jaisa humain varaiti ki zarurat pard rahi hai. Researchers or inventors nai cheizeh discover kar rahi hai. And what's the fastest growing category for women? For women, the fastest growing category is suction massagers, or as we call suction vibrators. These are the vibrators that focus on the clitoris. And this is a change from the standard vibrator. The standard vibrators have this vibration feeling, which when touching the clitoris, it causes a buzzing sensation and leads to the orgasm. The suction creates a vacuum-like sensation. It is a sensation that a male's oral cannot give the experience, right? Because oral you have a tongue involved, but you can imagine it's like you're sucking a lollipop. Toh yeh wohh sensation hai jo, when on the clitoris, when it's focus on the clitoris, it's seh vimen ko very strong and very intense orgasm feel ho da hai. [00:37:40] Speaker 2: What do you think yeh buying pattern? What does it tell about, like what can you infer from this about the relationships that is in India right now? [00:37:50] Speaker 1: It's a complex question. One thing that we can infer from this is that women are more equal in their relationships now than they were ever. So their needs matter, their wants matter, and if the partner is not able to deliver, they are okay to get it themselves. [00:38:22] Speaker 2: But does it also mean that more men are not able to deliver to the expectation of women? [00:38:28] Speaker 1: I don't think so. I don't think that is a pattern. Because see, at any time frame, men needs that emotional connection and higher level of intimacy to be able to satisfy the women like they want. And generally, in a relationship, they want to satisfy. They're not just about satisfying themselves, they want to. Yes, some men may be selfish. Maybe that's because of the range of the relationship is. But I feel that men have much more to do when it comes to perform and please their partner and satisfy. And sometimes their ability gets affected due to a lot of external factors, work exhaustion, sometimes physical state of mind or physical state or state of mind. And that leads to situations where they are not able to satisfy or deliver to their partner. I don't think it's lack of something. [00:39:47] Speaker 2: It's there are a lot of things and contribution, like a lot of things which contribute to this whole situation. Right. Let me talk about a non-obvious one and the obvious ones to non-obvious one. The problem that is porn widow syndrome. Have you heard of it? I did not hear of it, but I can imagine what it means. Right. So it's a growing population where women feel like she's a porn widow now. Because the men, they are like addicted to porn and they only feel good or maybe they are just constantly masturbating on the porn. And that's why they're not able to focus on the women and they don't share that emotional or physical intimacy. And there are so many doctors who have been on the podcast. They also talk about it that men can't even perform with their women. They don't even feel attached. And that's why women are feeling dissatisfied. And that's why hence the rise of a lot of other stimulants, which they want in their relationship. And it's a growing, it's a growing thing that more and more men are watching porn. And because they're watching porn, they're getting addicted to the sexual fantasy, which is not happening in reality. Right. [00:40:55] Speaker 1: When you say that, I very much concur and agree that that is one of a very large reason in relationships where men and women are. And also, we know the fact that India is the second or third largest consumer of porn worldwide. So, and of that 85% is men who are consuming porn. So that is a true phenomenon where when men are so much accustomed to getting their, what do you call rocks on as the term is to get the orgasm when watching porn and visualizing a certain fantasy. But in reality, it's not matching. So they do not have either arousal, they don't have the desire or they don't have that intimacy or the connection. So that does leave the women very, you know, lacking. Yeah. [00:42:00] Speaker 2: Feeling dissatisfied. [00:42:01] Speaker 1: Right. So it, I do not know how big a percentage would that be. It is increasing. But I would agree. It would increase being that the, the increase of our porn consumption and that could, you know, all these kind of tied to those sexless marriages. So it's because men are, it's not that they're not masturbating, right? Maybe they're not having sex with a partner, but men are masturbating. And this kind of ties to the fact that sexless marriages are increasing because they are very much getting their satisfaction by watching porn and not having the same level of connection with their partners. [00:42:42] Speaker 2: Yeah. The second problem, which is again, a growing problem is testosterone crash. [00:42:49] Speaker 1: Right. [00:42:50] Speaker 2: More men have lesser testosterone in today's generation than inherently men used to have because of work, pollution, lifestyle, food, excessive stress, bunch of other things together. The testosterone levels is going down and that's why they don't have this insane sexual desire to go out and help their women or maybe just have a healthy sexual life. And that's why more women are feeling dissatisfied. [00:43:19] Speaker 1: That is something similar to what I brought up earlier, where men not necessarily having the lack of intention, but the ability, which the physical ability would be either the desire arousal or the, you know, leading to the testosterone getting cooled down because of work pressures or, you know, with a lot of families have kids. Yeah. And after having kids, generally your focus is around kids. Your schedules are messed up. That's why the death of desire happened. So, you know, for couples maintaining active sexual life in India has to overcome a lot of challenges, whether they like it or not, you know, joint family system, work schedules. Privacy. Privacy. hain uh kids and children growing up and so if you solve this and this and this and this and then by the time you know sex became down in that list priority of priorities so yes that that is a very strong factor for uh situations that arise for the gap that arise in relationship the orgasm gap also well the the connection gap or the intimacy gap that arises not necessarily orgasm gap i think both sides male and female have their own set of limitations or own set of factors that cause this disconnection i think yes there is performance anxiety but there's also happy marriages there's also good communication between couples there's also so a lot of people's personality and their their maturity in this relationship results in what the outcome is but there is going to be a lot of new relationships there's going to be a lot of relationships that are either a product of a fast dating or you know short uh courting that led to a place where their communication and their expectations are not balanced where situations like this will come now do you think do i do i think this is a [00:45:45] Speaker 2: this is very common so let me ask you a million dollar question on this how can you find g spot through the use of sex toys so that you can help other people let me correct couples can actually help each [00:46:00] Speaker 1: other have better sex it's a billion dollar question it's a billion dollar question i think a majority of people who have to make a lot of people who have used toys which are um designed the shape is designed because they have they have vibrators that have a curve to move around and feel where your g spot is many of them believe they found that spot where they got the peak of their sensation it it's it's still a debatable topic it's not that hey toys will find your g spot toys will get you to orgasm and the orgasm may be felt the same way like it is on your g spot but due to the anatomical structure of various women the g spot may or may not function the same across the board so some believe there is no concept of g spot some believe there is a g spot and in all of this studies and research the men who are circling around trying to find where the hell is the g spot right but why do you need to worry about g spot when you're reaching the destination so if if a male for a male the toy is a blessing because it checks off so many things that you need to do part of your process in the uh sexual activity for a good uh mutual uh ending it helps uh uh improve foreplay it helps increase the sensation whether use with uh your you know your male organ or not and it gives you the opportunity to deliver a great satisfaction for your partner so i i think a lot of men find more happiness and more peace and content when they know that they were able to get their partner the orgasm what's the toy which is closest to get the g spot do you have anything i have a few samples let me see if i have actually yes because you're talking about g spot we need to bring the moment of truth for yeah this is what we call a vibrator in the most basic sense right this has a size if you see it it shaped like the penis and it has ridges so the purpose of this toy is to go inside the vagina and the female would herself feel where her where she's feeling the spot and the sensation so this part works and then this works on the body of the vaginal canal and of course when you turn on the vibrations it will give that sensation this is something that is very popular with women it's been there for the longest time this is the most standard form and a very colorful piece now this is a very interesting product this is a smart toy it's shaped like a little egg with a tail or a little mouse as you may think this gets inserted inside and because of the shape which is similar to the canal of a vagina it rests there okay this is the spot that delivers a vibration sensation and this is controlled by a smartphone app so the person who's trying this toy can try this while she's trying it she can experience it herself her partner can play and give sensation and watch or participate because this toy goes inside so they can participate as well or long distance couples can use this even when you're not in the bedroom second fun fact about this toy this toy drives the two million two hundred million dollar industry it is a toy that a lot of webcam models use to earn money from their audience in india there are about 30 to 35 000 uh creators webcom webcam models really well there is no law you know if you research about it there's nothing that says it's legal or illegal has it been um something that there was an enforcement not yet but 35 000 people in india are on the webcams sites and they're generating anywhere between 10 to 12 million dollars in rupees as income from indian customers insane it's insane because all because of this toy this what do you think is this a lipstick a lipstick exactly but it's a lipstick that vibrates no way no way no way this is this is what india is doing to toys it's converting your day-to-day products into toys it can stay in somebody's uh bag and nobody will know what's happening this is insane is it selling now is it a big this is a uh yes it is selling it's selling in uh previous shapes and forms this one of the newest that we have uh manufactured this is still a prototype the one we have got is more premium purple color body it looks much more like lipstick more premium so this the once once we approve it then they manufacture jab women use kerti hai toh woh apni private space so this one of the new ones that we have to use it is the one of the new ones that we have to use it but not give away yeah so right so jab tuk koi women ke bag me hat dal raha ya on ke bedroom drawer me hat dal ke nikal raha hai top-tuk tap-tuk api ye bhi use kerti ye bhi use kerti kisi ko pata nae chale ka badi log [00:52:59] Speaker 2: apni families ke saath rehte hai yes or apni family me ghar me dror me rakhai kuch rakhai and correct but saaf kertai kisi kuch pata nae chale that's why they want to keep it discreet right so [00:53:08] Speaker 1: unke liye is ke alaba bhi treen nahi products hai hai ek toh ye hai joh looks like lipstick lipstick okay there's one that looks like mascara okay right and then there's a one that looks like a little heart agar aap mereseh nahi miltay aaj aur yeh aapke table per hota in the wildest imagination aap guess nae kar sakti ki yeh toy hai aap yeh bhi guess nae ker sakti yeh toy hai nahi right aap yeh bhi guess nae ker sakti ki yeh bhi toy hai yeah it's a nice flashy toy aur yeh think of the diamond replacing the diamond so yeh bhi suction technology way kam karta hai and ab is tarah rahega toh koi guess nae kerega naa aap se koi poochhega aur yeh kaya yeh hai earpod yeah and say earpod toy so this is the other product that we introducing toh abhi hum dekh rahe ki jo maximum demand aa raha hai wo gen zi ka aa raha hai but gen zi ka ek limitation hai while wo vocal hai apni needs ke liye yes i want this i like this and i'm okay with it hun ki affordability is different than somebody who is in the 30 to 45 year age so hum do problems solve kar raha ek toh shape being discreet and something that's not outlandish dusra price factor abhi yeh product india mein bike ga 19 99 2 000 rupees of course it'll come beautifully box package same thing this 2 000 rupees so that is a sweet spot abhi aap uh a jeans lenge probably it's going to be 3 000 rupees so you probably cut down one jeans for the sake of pleasure how do you design your product [00:55:16] Speaker 2: what's the thought process is that the idea is coming, then the need is coming, which is the need, which is the need, which is the need, which is the need, what is the need, because there is so many people, there are so many people, basic people, people will know what they need, people will ask two or three things, first of all, I want to feel better, I want to satisfy myself, I want to satisfy my partner, or I want to have something wild, something we've never experienced, this is very vague, you would not know, [00:55:47] Speaker 1: so how do you decide, how do you decide, data, insight, ideation, creativity, and then product, tell me, tell me the whole journey of thinking of product and then building it, product designing first starts for us, when we started, there was no literacy of adult toys or sex toys, right, so at that time we had to do trial and error, we brought what was doing well abroad, and tested, as customers buying habits and behaviors and their feedback came in, we changed the assortment, now, what's happening in the last five years, our customers are more vocal, what they want, so it's less about, this is exactly how we came to those concept discreet toys, our customers keep telling us that one, they like premium products, of course, but affordable, hmm, sex toys, traditionally, were not always affordable, and if they were cheap, they were very poor quality, like you would get those in the shady markets, underground, the kind you'll find Alibaba, and the Chinese websites, so there was always a differentiation, those nobody wanted, and there was really people who were okay with, oh, I just need a product, and I don't care about the quality, but the actual audience wanted better, so we tried to find products, and we tried to negotiate with a lot of brands to bring a line of products that is suited for the taste and the wallet of an Indian audience, and it's also a challenge for us to explain this outside, because most of the manufacturing and all the brands we stock are American or UK or EU-based brands, so for them, this problem was never an issue, the pricing, but when we, the demand increased and our purchasing power increased, we would be able to influence the decisions on how the products are, so one, the first came affordability, So due to market and customer demands, we tried to find products which are also good, premium, but affordable, then customers wanted products which are discrete, so this feedback, it takes time for them to be implemented, it's not, the more expansive those feedback are, the more expansive that influences demand, our reach and research goes into it, and most of the manufacturing happens in China, China makes 80% of the world's sex toys, can we do it in India, can we do it in India, yes, will we do it in India, it will take some time, we are already doing it, we are doing non-motorized products in India, but it will take some time for us to catch up with that technology, the know-how and the manpower, and the laws, and the laws, but we'll have to talk about the laws, because laws is a lot of ambiguity, because there is no law that says you can make a product like I showed you, there's no such law, so you can, but there's also no law saying you can, so people have to start creating, just like how a lot of these companies start in India, post-COVID, if you realize, if you see, even in the, [00:59:09] Speaker 2: but then they can say, like, obscene products, like, if you start making something, in the factory, or you start importing or you start importing, you don't have any law that you can send or not, or you can make it or not, but the law is that obscene things you can trade, so you stop saying it obscene, [00:59:30] Speaker 1: very true, so that risk stays, but if you see the big picture, the obscene definition of obscene, that is also changing as the generation is progressing, if you go back in the 90s, there was an instance, Amir Khan Karishma's movie, which scene was in Raja Hindustani's movie, at that time, when social media was not so big, the whole country was in a debate, that this was the height of obsceneity, that was part, lots and lots of news, right around that time, there was a photo ad, not even a film or a movie, a photo ad of Melon Soman and Madhu Sapre, they were nude, close to each other, there's no nudity visible, wrapped with a python, wrapped with a python, and it's an ad for a shoes brand, that was another peak of the whole country being divided about, that this is obscene, fast forward to our current times, we see 10 times worse, well, I would say worse, 10 times more, in terms of skin visibility, Can somebody search sex toys and find it? Chat, GPT, if you also ask, where can I buy sex toys in India, that will tell you that this is a website. [01:00:54] Speaker 2: Blinkit, can you search sex toys? [01:00:57] Speaker 1: Yes, you can search sex toys. Will they show it? They will show it, because they have a map from their algorithm, that when people search, you can see massages. Right now, sex toys is one of the largest search keywords in the whole category. [01:01:11] Speaker 2: And you said customs has a problem, so let's stop. [01:01:14] Speaker 1: In 2018, my photo and police commissioner Mumbai's photo was on the front page. Oh, why? Well, the police commissioner has a quote in the photo, that we will completely remove this sex toys industry from the streets. And in the back of my photo, my quote is, what big hula ho for pieces of rubber and plastic? When I saw that, I was, I'm like, I don't want to go to India again. I don't know whether I'll get a grand welcome or not. Though this interviews were done separately, but interviews start because they got news that customs have over the year, 7 crore products confiscated, which are sex toys. Hmm. Hmm. So, journalists did research that, in that time, there was almost 4 crore. [01:02:16] Speaker 2: It was no harm. [01:02:17] Speaker 1: It was no harm. So, they obviously asked me, how do you feel about it? And I have told me what I thought. I told that, hey, it's a law from 1947. You know, it was passed on to us even before the, you know, discovery of internet. There was no sex toys in those times. This was passed on by the British to us as a gift for separating from them. Though they evolved and they have updated their laws. Because this thing stayed in our books and then because it was not something anybody cared. It's not like a mass change was needed. Nobody was trying to fight to change the law of obscenity, right? Because it affected small places. And wherever it affected people would not have the comfort level to go and fight somebody who's coming. So, it would like, it would be shoved under the carpet. So, this custom officer, he was well educated. He had a good demeanor, very respectful and we could, we had a pretty productive conversation. And, but he said at the end of the conversation, he still said, you know, we can't release, you know, this is violating this and that. But speak to my assistant. So, me and my attorney, when we came out and then we said, you know, Mr. So-and-so said to speak to you. [01:03:46] Speaker 2: Hmm. [01:03:47] Speaker 1: So, he said, Sir, aap ekaam kijiye, aap dho products mujhe de dijiye. Aap dho products mujhe de dijiye. Aap dho products mujhe de dijiye. Aap dho products mujhe de dijiye. [01:03:55] Speaker ?: Aap dho products mujhe de dijiye. [01:03:56] Speaker 1: Aap dho products mujhe de dijiye. Aap dho products. Aap dho products. [01:03:59] Speaker 2: Aap dho products. [01:04:00] Speaker 1: Aap dho products. No, no. So, me and I kaa, achha. So, ek sir ke liye or ek aap ke liye. Hmm. [01:04:06] Speaker 2: To ke ryan, ne, ne. [01:04:07] Speaker 1: Ek sir ki wife ke liye or ek sir ki girlfriend ke liye. So, this is the irony. This is the irony that, you know, you don't hear out in public that the gentleman, I mean, he was very cool and fine and I have no problem. We don't judge. We, you know, everybody to their own. Humhaara kaam hai. Aap ko product chahi. Hum hap ko dhenge. Humhaara mahi tak humhaara aap sa lena dhena hai. Jabhi koi india ki market ke baat karta hai, they assume ki india ki market hai 1.5 billion. Hmm. Right? But in reality, we understand that's not the whole market. Yeah. So, the real buying population is anywhere between 200 to 250 million. That's the buying population. Doesn't mean they're in metros. They could be in tier two, tier three. And then we get some of our most highest average order value from tier two and tier three. That's very interesting also. So, out of this 200 to 250 million people who either are internet or social media savvy, have disposable income, you know, more would chance to travel and live in environments where they can buy and use. This is the audience that influences the entire category. And if you do a simple math, right now us may 73 to 75% people keep up sex toys. Hmm. And I'm talking not, you know, you would say 18 to 50 years age range. 75% people have sex toys. That's a 75% penetration in the category. In India, we are under 5%. So, I'm talking about the sample set of 250 million. Hmm. Under 5%. I think in a very good case, 2 to 2.5%. Okay, these are big numbers. Trends show us that every country has, you know, US may be just a growth way. Europe may just a growth way. But every category is simple calculation. Every bedroom drawer has a space for one toy. Hmm. Every bedroom drawer. So, if you look at this 250 million, if you, even if you say that's half of them is the buying population, maybe because they're couples, you know, one person of the gender will buy. 125 million people are potential audience that will invest in one toy one time in a year. So, if you do that math and the average order value at the moment is about $40, which comes to around 3,500. 3,500. That's about average order value. So, if you convert $3,500 in the dollar to $40, and we multiply our potential audience, 125 million, then you'll see straight up you'll have an idea that India's unexplored potential is close to $4 billion. $4 billion is a big number for India. Because those who are supplying it, it's only a handful of legitimate companies. If you do that, there are probably 10 to 12 places that you are supplying legitimately. So, in today's rate, the level of demand is the same as the audience is qualified. You know, 2 to 3% has bought, but 5-10% is the same as their awareness. Oh, okay, now I'm ready to buy. That's happening more faster. So, the demand that the existing people are not able to supply it. So, the category is now growing. And the demand will grow, the visibility will grow. You'll see that manufacturing is already happening. You'll see that organizations are getting support. You'll see that the loss will also be defined. It's a matter of time. [01:08:03] Speaker 2: I mean, city-wise data. Which city they buy? So, Metro's versus non-Metro's. [01:08:09] Speaker 1: Okay. So, first of all, I'll tell you that our top buying city is which city? Okay. If you have guessed it or not, the top city is Bangalore. Bangalore? Bangalore is the top city for buying. And the second is Bombay. The third is between Pune, Hyderabad and Kolkata. Okay. And fourth is Delhi and onwards. [01:08:36] Speaker 2: Delhi is fourth and before that. Okay, why Bangalore number one? The second is Bangalore. What do you buy in Bangalore? [01:08:43] Speaker 1: So, we checked that in Bangalore, there are a lot of women buyers. A lot of... If we calculate the nationwide, it's 63, 65 to 35 percent. Male to female ratio. In Bangalore, there are 42 to 45 percent women. And the rest are men. And when women come to shop, their average ticket size is higher. So, women's average ticket size is 11,000 to 12,000 rupees. We get premium products in our store. So, this is different than other stores in India. Where average ticket size is 2,000 to 25,000 rupees. And men's ticket size is 6,000 to 7,000 rupees. Okay. So, it's also depends on women who invest better brands or better products. And men's products are generally 2,000 to 3,000 starting range. And then, advanced 7,000 to 10,000 rupees range. It's often times when our data is skew. Because these people buy the sex dolls. Sex dolls. Sex dolls. Sex dolls. The average value is 4,000,000 rupees. [01:09:53] Speaker 2: 4,000,000 rupees. Yes. So, people are taking 4,000,000 rupees. [01:09:59] Speaker 1: Almost every month, we sell 20-25 pieces. In India. In India. [01:10:04] Speaker 2: Which city do you buy? Tamil Nadu and Karnataka. [01:10:07] Speaker 1: This is the top stage. For dolls. [01:10:09] Speaker 2: Yes. [01:10:10] Speaker 1: Then, Delhi, UP and Punjab. And what's there in a 4,000 rupees product? So, the sex dolls. It's a almost five feet real female shaped silicone of high quality. There's a lot of dense. So, the body is like real women. And there's a lot of detailing. Like skin detailing. Eyes detailing. Lips detailing. Some people need nails. How do you need nails? How do you need nails? How do you need breasts? How do you need nipples? Like nipples, there are 45 different variations. And people can customize it. People can customize it. Right? So, they can customize it. So, this is a different category entirely. This is a different business by itself. So, it comes to customization. Then, the vagina comes to customization. Color, pubic hair, knot hair, size, shape. So, when it's customized. So, when it's customized. It's a doll. So, it's a body charge. It's a body charge. It's a customization charge. Then, some people want it. It's a doll. You know, it's an attachment case. It needs to stand up or lay down. Right? Right? So, like an elephant's child. Size is so big. Like it's the whole size. Almost a coffin. It comes to that. Because it's pre-made. So, the transportation cost. The import cost. All that. Which city in tier two is the biggest? The tier two city that is biggest is sometimes Jaipur. Sometimes Chandigarh. Okay. And Salem in Tamil Nadu. There's a city called Ernakulam. So, these are cities that come in top five. There's also Chandigarh. And in fact, I was looking this morning at the report. Indoor comes at number eight. Indoor. Indoor. Top ten cities. Top ten cities. And I also checked the volume. In the last two years, Indoor has been purchased by 2.1 CR. And if we have average volume, average order value. Even if we conservatively get 7,500 rupees. So, 2.1 CR divided by 7,000 rupees is about. About 30,000 orders. 30,000 orders in there. Indoor. Indoor. Intense. [01:12:42] Speaker 2: Weirdest product conservation. [01:12:43] Speaker 1: I'm actually lying. You want to see it? Tell me. What is this? This is a butt plug with the tail of a fox. [01:12:54] Speaker 2: With the tail of a fox? [01:12:55] Speaker 1: Yeah. It's not a real fox. But. It looks like a fox. Yes. So. Some people are excited about animal play. But it's not what you think. It's not necessarily they want to have sex with animals. They like to feel that their partner they're having sex with has certain. Animalistic traits. Yes. So. Role play. Yes. It's part of a role play more than their their choice of preferences. So this butt plug when it's it goes whether, you know, a male to male interaction or a male to female interaction. But the butt plug goes inside. Not only it gives pleasure to the person wearing it, but also gives appearance that this person has a tail. Right? So when you ask me for the weirdest, this is the first one. So most times we are like WTF. What is this? Yeah. Oh my God. My own personal journey Raj. The first year I was in business. I was myself amazed. I wasn't able to get the product. Where is the product going? How do they use it? How do they use it? Even today. There are so many various. I just came from a trade show in Amsterdam. [01:14:08] Speaker 2: Hmm. [01:14:09] Speaker 1: The manufacturers have so much desire to innovate. That sometimes I feel like, how do they use it? How do they use it? What kind of pressure are you? So sex is not only the oldest profession in the world. Right? But I have actually heard something. Someone said that Oscar Wilde's quote is that everything in the world is about sex. [01:14:40] Speaker 2: Hmm. [01:14:41] Speaker 1: Except sex itself. [01:14:42] Speaker 2: Sex is about power. What's the most innovative product you have seen? Or something that is already there? Or maybe something that's coming? [01:14:50] Speaker 1: So this was the one that's coming with the VR headset. So this already exists. There's a brand called Kiru which already have those VR glasses in which there's already content created where if you watch it, you feel like some partner, some generally opposite sex. If a male's watching is a female partner that they've selected, is talking to them, interacting them, and actually having the intercourse with them. So you're seeing that in virtual reality. And at the same time, because this is your hands are free, you're using the product, which is emulating. So in the virtual reality scene, if the female is stroking the penis, the toe is delivering the same sensation of stroking. If the female is giving in the virtual reality scene, the toe is doing the suction effect with the toys. And it will also show the man can choose to try a position, you know, of their choice. And when they are actually engaged in the sexual activity, which they are feeling, but they're using the toy to deliver the same experience. So this is like literally having a fantasy come to life in the way you want it. And you feel it. This is already there. It's already there. [01:16:13] Speaker 2: And people are using it, buying it. [01:16:15] Speaker 1: And it's expensive. So the. How expensive is this? In the US, this whole set up will cost you $350. $350. $350. $350. But if it comes to India, it'll be $1,000 by the time you pay duties, taxes. [01:16:28] Speaker 2: But still it's cheaper than your four or five lakh. [01:16:31] Speaker 1: Yes. That's also an audience, right? Some people. Now, you know, people who want sex dolls, not just for intercourse. They also feel the need of a human to touch or sometime be there with them or sleep with them or, you know, some people talk to them, you know, have shared stories, which is also what the future of AI is looking because now AI is leading to these smart robots and they're going to fit those smart robots brain in one of these dolls. So like how in Japan and China and US, a lot of people speak with them. In the future, you're going to see robots, which we are already having sex, but now they are going to behave and interact like real humans. After listening to all of this sex toys. [01:17:13] Speaker 2: Yeah. Technology. Is it making us experience more pleasure or replacing humans? Technically. Now you have to finish them. Women will be like, I'm not able to get the pleasure. Let me use a toy and use it. And technology has gone so far. Yeah. Men on the other hand, they are like, they are not able to get the right partner or whatever loneliness. They can just get to do this. They don't even go out and try. Right. [01:17:45] Speaker ?: Right. [01:17:45] Speaker 2: Or maybe when they are in a relationship and husband and wife together. They feel that both the partners are incapable of doing things. They will just do toys in their own zone. So what do you think toys and technology are distancing people? [01:17:57] Speaker 1: And this is the second billion dollar question you've asked today. I think on the contrary. [01:18:04] Speaker ?: Yeah. [01:18:05] Speaker 1: You have to say the problem that two partners may be satisfied with one another. Yeah. A partner is using toy and that's replacing the human effect. Yeah. The third situation is that partners are used so much with toys that the real thing is not so much pleasure in the real thing. This problem even without toys exists. You have to say that the last one is your experience is different. But I strongly believe that sex toys are not an alternative to sex. They are an upgrade to what you are already doing. You are now not so desperate that you would have been because of lack of partner. Your lack of partner could be multiple things. You don't want it. Your social skills are not up to par. You are maybe not in that stage of mind or stage of life where you are. Or time is a problem. Right. So you are not being deprived. You have an outlet which gets you closer. So it's not that it increased or decreased. It doesn't mean that they will delay them finding a partner. Because this is a daily activity, weekly activity, monthly activity. It's not going to change. The real thing is like the main course. Toys are probably a starter or the dessert that help make the main course better or deliver a better ending after the main course. Yes, the toys help you achieve a better experience in orgasm. It does not deprive you of any physical sensation. But it doesn't replace emotional connection. It doesn't replace the touch and feel of a human body. It doesn't replace your mental stimulation because sex is still in the mind. Yeah. And if you are using a toy, you are using a lot of your imagination. But when you are with a partner, you don't have to use the imagination. You are actually in the process. So it depends on person, how they look at it. It's not going to be that, hey, this replaces or cause. Overall, even the studies have shown, the studies were in India. They've shown that after using sex toys, before sex toys, 56% people said they were having sex. After using sex toys, that number increased to 79%. Overall, if the whole world, $80 billion worth of sex toys is being sold, it's definitely doing some good. Yeah. The fact that in India, it's growing. And now that the knowledge has come about, it's going to be growing more. I think there's more benefit that sex toys are doing in the long run than probably the downside of using. Some doctors say, some doctors prescribe sex toys for improvement in relationships. You talked about sexless marriages. There have been many sex experts who advise their patients to try sex toys. There are patients who suffer from depression. Their advice to use sex toys because it increases the dopamine level and gives them more blood rush and more often. So they have like this peaks in their brain, which reduces their feeling of being in a depressed zone. But then there are also experts who say, hey, you don't try it because it's going to cause a barrier. So that's a small percentage, but it exists. Got it. [01:21:45] Speaker 2: Perfect. Thank you so much for coming here and spending time with us. And I hope people learn a lot of things and all your predictions come true that it's a growing market. But I hope that it does good, more good than more harm, because that's also a possibility. Which is true. But thank you so much for coming here. It was a pleasure talking to you. It was a pleasure myself. Thank you so much for watching this episode to the end. 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