Toy Fair 2010 - A Look At Hasbro's Return Of The Star Wars Vintage Figure Line

[00:00:00] Speaker ?: Music. Music. Music. Music. Music. Music. Music. Music. Music. Music. Music. Music. Music. Music. [00:01:24] Speaker 1: Now we'll talk about the Legacy collection. Legacy isn't going to be a brand on the packaging this year for any of the movie products. We don't have a brand. We're not calling it Saw. We're not calling it Legacy. It's just a Star Wars movie product. The only thing we're deliberately calling vintage is vintage itself. So we call it the Legacy. It's a celebration of all six movies. And in basic figures, the vintage collection on the vintage. But this time, in the past we've done vintage in limited doses. It was five, six. When the original launch in 2004 was 12 figures. Limited doses at a time. The big news here is it's not limited. We're not going to just be doing six figures. It is an ongoing assortment. It really replaces the droid factory that runs through the spring. That's big news. And our plan right now is that we'll run for at least two years. The important thing is it's figures that are beyond the original trilogy this time. We did a lot of research. We did a lot of research at Comic Con, Celebration, and also with Rebel Scum as well. We could really get as much input from as many collectors as we possibly could to make some really good decisions. We knew that if we just continued on the same path of updating the original Kenner vintage cards, we would run out of steam quickly. We were running out of good hero characters. We still had some. But it was a very limited future. So we opened it up. And we said, what if we really went beyond and celebrated that prequel trilogy? Got a lot of input. And there was a lot of excitement for it. So the good news is it's going to be episodes one, two, and three out at the same time as we've got the original trilogy. Actually, the first wave is going to be Empire Strikes Back. I'll show you that. We do not have wave two here with us. It just didn't make it in time. But it will be episode three themed. So it's going to be awesome. You can see Rebus, clone troopers on a vintage card. And they're going to look unbelievable. There will be 37 basic figures in 2010. That means 37 figures in the fall. Four waves approximately every six weeks. And 27 figures will be new or have new tools in the deck or to make them new. That means the other ten figures are kind of going to be the greatest hits that we call it. These will be great figures that are already at vintage quality appearing on a vintage card for the first time. So you'll have Darth Maul on a vintage card, Qui-Gon. You know, just some of the biggest heroes of Star Wars are now going to be on a card. The Kenner line that never stopped. And that was really the inspiration for it. That's why we're so thrilled to talk about the reintroduction of vintage. Everyone knows the vintage line look. I'm going to show you the figures. First wave. So it's a complete look here. Branding Dengar. He is unbelievable. So we're making sure that we're updating all those bounty hunters to get him up to vintage quality. He's amazing. Hoth layout. Long overview to have a dead to nuts awesome Hoth layout. She's there. Hoth on. Everybody asks or assumes that, hey, relaunching vintage, are we going to get Bespin on? Because that's the one that a lot of people have focused on getting on. He won't be out here in 2010. He will be in 2011. But we put a new Hoth in that we've never actually done before. This is the Hoth in the welding scene. If you want to see it for a few seconds. But when he's on top of the landing falcon. We've never really done this figure before. So we're very excited. A brand new Bespin move. It looks great. The ADAC commander. Why are you doing ADAC commander? It's kind of a random choice. I think the team just kind of overran us on this one and picked this one out. ADAC commander will have removable armor. And so will C-3PO. So C-3PO is going to have removable chest plate. And his face, you can see the wires underneath. The chest, his front, back, and then his thighs and the face plate. So you kind of get a F1 C-3PO with an ESP-3PO. DAC, Vader. Vader's critical because we had done a previous version of Vader. The factory kind of didn't execute it. But we had to execute it. But we had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. We had to do a lot of work. 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