The Age of the Marketing Maker is Here! — Connections 2026 Keynote (Replay)

[00:00:00] Please welcome President and Chief Marketing Officer, Salesforce, Patrick Stokes. [00:00:08] Alright. Welcome everybody. Welcome to Connections 2026. Holy cow. What a city you have here. [00:00:20] This place is beautiful. Welcome to Chicago. I mean, I can't believe it. The weather, it's not [00:00:26] too hot, it's not too cold. I feel like Goldilocks, the buildings, the river, the lake. You know, [00:00:31] I live in New York, but if I had to live any other place, I think I would live right here [00:00:35] in Chicago. It's a really incredible city. Now, you're going to be mad in a second. Now [00:00:41] that I've said a couple nice things about Chicago, I want everybody to say something with me. It's [00:00:47] just three words. It's really easy. You ready? Nick's in six. You want to try it together? [00:00:55] No? No? Alright. Fair enough. Fair enough. Alright. We've got a big day for you here today, [00:01:01] and of course, we've got to start the way that we always do, and that is thanking you. Thank [00:01:06] you to all of our customers. This room looks so great with all of our customers, our partners, [00:01:12] our employees that are here with us today. We've got our trailblazers. I always love seeing [00:01:16] our trailblazers over here. Our admins, developers, and architects. Thank you all for being with [00:01:21] us. We know that your time is valuable, and we really appreciate, and don't take it for granted, [00:01:24] that you've chosen to come and spend it with us this morning. Thanks so much for that. [00:01:29] Now, we have a lot to talk about. We have a lot of technology to talk about, a lot of change, [00:01:34] a lot of technology to show you, and so I don't think there's ever been a better time to just [00:01:39] take a step back, slow down for a second, and reflect on our core values. Not just Salesforce's core values, [00:01:47] but all of you, all of your values as part of the Salesforce ecosystem. These values of trust, customer success, [00:01:53] innovation, equality, and sustainability, you know, these are built into the very way that we [00:01:58] run Salesforce. The way that we build our software, the way that we interact with all of you, our [00:02:02] amazing customers. In fact, it's built into the very way that we operate the business. You know, [00:02:08] when Mark and Parker started Salesforce 27 years ago from a small little apartment, actually like the closet [00:02:14] of a small little apartment in San Francisco, they did it with this idea. They called it the [00:02:20] 1-1-1 model, this idea that business can be the greatest platform for change, where we give back 1% of [00:02:27] our time, our equity, and our product into the local community. And in that time, over 27 years, [00:02:32] our ecosystem in Salesforce has raised over almost a billion dollars, which is really an incredible number [00:02:38] when you think about it. But what's so inspiring and I think so important right now is about a third [00:02:42] of all of that has been given back to local schools, local reskilling programs, which I think is just [00:02:48] super, super important right now. We're all learning this new technology as we go. We're all learning how [00:02:53] it's changing and impacting our roles and how we're going to work differently in the future. And if you're [00:02:58] like me, you might have some young kids and you're thinking a lot about what is it going to mean for [00:03:02] them as they come up into the workforce as well. So, I think it's never been more important to be giving back [00:03:08] to our local schools. Now, it can be hard to run a company the size that we do while having all of this [00:03:14] impact, but we think that you can do well while doing good at the same time. And that evidence is right there [00:03:19] on this slide, this incredible growth trajectory that we've been on. But that word "we" there is really [00:03:24] important. We're proud of this, of course, but it's really because of all of you. It's because of our [00:03:28] customers that we have been able to grow the way that we do. Now, one of the coolest things I think [00:03:35] about Salesforce, and I've been here a pretty long time, about 15 years, maybe a little over 15 years, [00:03:41] one of the things that has always kind of kept me motivated is that our mission has been the same [00:03:47] the entire time. It is a durable mission. It doesn't matter what's happening in the world. It doesn't [00:03:51] matter what's happening with technology. And there is a lot happening right now. But our mission has always [00:03:57] been the same. Our mission is to help you all, our customers, connect with your customers in a whole [00:04:03] new way. That's what we're constantly trying to do. Every piece of technology, every new feature, [00:04:08] new product that you see from us, it's really just trying to do that, to try to help you connect with [00:04:12] your customers in a new way. And I think you'll see that today as we move forward. Now, we've been [00:04:20] doing this over 27 years with, of course, our Customer 360 platform. This is our platform [00:04:26] of best-in-class applications like Agent 4 Sales, Agent 4 Service, marketing. You're going to hear a lot [00:04:30] about marketing today, commerce. And of course, it's all built on this unified platform, bringing together [00:04:36] your data, bringing together your AI models, all of your industry customization sitting on top. It's a [00:04:42] trusted platform. You've trusted it for 27 years. It's open, truly headless now. If you've been following our [00:04:48] headless announcements, really an amazing platform for connecting with your customers. [00:04:55] Now, I want to talk a little bit about marketers. And not a little bit, actually. We want to spend [00:05:00] more or less the rest of the day talking about marketers. And, you know, I'm a marketer. You heard [00:05:05] on the speaker there in my introduction, I'm a marketer. And what I think is so interesting about [00:05:10] marketers is we're creative. We wake up every single day and we have ideas. Sometimes a lot of ideas, [00:05:15] sometimes too many ideas. Good ideas, sometimes great ideas, sometimes really stupid ideas. I have [00:05:21] a lot of those ideas. And the problem with those ideas is not the stupid ideas. That's not actually [00:05:27] the problem. The problem is that we can't move fast enough. The problem is that I can't take my good [00:05:32] ideas and get them out there fast enough. And my bad ideas, I can't find out. I can't realize that they're bad ideas [00:05:39] fast enough. Right? That's the whole key is ship everything, figure out what works, figure out what [00:05:44] doesn't work. That's really how marketers want to work. But it's tough. We're being crushed. We're being [00:05:50] stuck by all of these things. We've got limited resources. Everybody feels that. We've got too [00:05:55] many approvals because in a lot of cases, the cost of failure is just a little bit too high. It's too high to [00:06:01] really enable all of this creativity that we'd like to bring into our organizations. We've got siloed data. We might have to work a little bit too much, [00:06:07] with IT to get things done. Just dependencies. Of course, we all love working with them. But just these dependencies, [00:06:14] it all adds up and it's all creating. It's all stopping that creativity that we all want to achieve [00:06:21] as marketers. And so we asked ourselves, what if that wasn't true? What if we were free to just make? [00:06:28] What if we were free to just make stuff, to be creative, to ship those ideas, to get them out faster [00:06:35] than ever before? What would we be able to do? Well, we think that we can do this. We think that [00:06:41] there is an amazing opportunity sitting right in front of us. We think that this new technology, [00:06:47] this new AI intelligence in the form of AI agents, we think that it is going to create [00:06:52] an opportunity to multiply all of your impact, to multiply all of your creativity if deployed right. [00:07:00] And we're going to show you what all of that looks like today. Now at Salesforce, we've been doing [00:07:04] this. We've been doing this for the better part of 18 months, maybe two years. We've been becoming [00:07:09] what we call an agentic enterprise. And this is this idea, you may have heard of it from us before [00:07:15] already. This is this idea of we're looking across our entire business and we're trying to find ways to [00:07:20] take our humans and put them together with agents to multiply their impact. Humans and agents working [00:07:27] together to drive more success, to drive more creativity. That's ultimately what we're trying [00:07:33] to do. And I want to tell you three quick stories of my own time on this. You know, I'm a CMO of [00:07:41] Salesforce. We're a big company. We're largely a B2B company. We're going to talk about quite a few B2C [00:07:46] examples today as well. But for the moment, I want to tell you what this looks like inside of Salesforce. [00:07:52] So the first thing is Salesforce, you know, our number one marketing channel like many B2B companies [00:07:57] is our website. That is the most important channel. People come to our website from search or they come [00:08:03] from an ad. They're usually they're looking for something. They have some sort of intent. Maybe they [00:08:08] have a problem and they're looking for an answer. Maybe they are interested in a product and they want to [00:08:12] learn more about it. Maybe they already know quite a bit about the product and they're ready to buy it. [00:08:17] Well, capturing that intent and converting it is something that we've all been trying to do and [00:08:21] working on and optimizing for as marketers for the better part of 25 years. But it's complicated on a [00:08:26] website. You've got to navigate. You've got to get them to the right page. You've got to put the right [00:08:32] form in front of them. That form has to have minimal friction so that they can actually sign up and you can kind of [00:08:37] capture that lead. But then even that lead, it's not fully qualified yet. You're probably going to send [00:08:42] it off to a human being who's going to try to qualify that lead. And we said, what if we could just [00:08:47] compress all of that? And now we can. We went out and we found this company Qualified. They are now [00:08:52] part of Salesforce. You're going to hear a lot from Qualified today. And we put this on our website. [00:08:56] We've got this new agent now on our website called Piper. And what Piper does is as you visit our website, [00:09:02] we capture that intent. We start talking. But we do more than just create a lead. We qualify it as [00:09:08] well. So when the salesperson is ready to talk, we know what they're looking for. We know exactly what [00:09:13] they're after. This has been incredible. We've been converting 68% more of our conversions into fully [00:09:19] qualified leads and ultimately pipeline that goes into our system. And that's really the ultimate goal. [00:09:25] So we did that on our website. And the really cool part, which you'll see later, is we did it in just 37 days. [00:09:30] We put this together in 37 days. And it wasn't just an IT project. It was IT working with marketing. [00:09:37] Marketing had to be part of that making process because it's really the full pipeline to pipeline. [00:09:44] I didn't do that on purpose. It just came out. Second, now we're going to talk about something [00:09:49] really sexy. The most modern marketing channel in the world, our 1-800 number. [00:09:56] Now you laugh. But you all have one. You all have one, too. You all have a number on your website. [00:10:02] And people call it again sometimes to get help, sometimes because they want to buy. And so we said, [00:10:09] you know, this 1-800 number that we have right now, and the way all of yours works is there's [00:10:14] probably an IVR system. You press certain numbers. And then if you're lucky, you get to a human being. [00:10:18] But the human beings can't be there all the time because there's only so many hours in a day. [00:10:22] And we said, what if we could put AgentForce up there? What if you could call and just talk to [00:10:27] AgentForce and get the help that you need or even get connected to a seller in the form of a qualified [00:10:34] lead? And we put this up. It's now handling 100% of our calls. And it has been a real game changer for [00:10:42] us. But again, marketing had to be really tightly involved. You can't just put it up and hope it's [00:10:47] all going to work out. You have to be thinking about it every day, retuning it, looking at how it's [00:10:51] communicating with your customers. It's really becoming this kind of brand channel now, [00:10:56] this customer experience layer that traditionally we've just been able to be, oh, the human's got [00:11:01] it. But now there's agents there, just like on our website. And we have to think about that [00:11:06] through the customer experience lens. Now, the third leg of marketing for us, [00:11:11] and this is one that I think you'll all be a little bit more familiar with because you're at one today, [00:11:16] is our events. We do a lot of events at Salesforce. If you see me a lot, it's because we do a lot of [00:11:22] events at Salesforce. And so as we've been building out all these events, we have been experimenting with [00:11:29] new experiences for you all. You've seen maybe Agent Force in our Dreamforce app. Maybe you've seen it in [00:11:35] the Connections app. You'll see it coming up for some of our other events. But we had this idea, [00:11:39] or more specifically, one of our partners had this idea. We said, what if we could bring this together [00:11:44] to run the Bottle Rock Festival? Now, Bottle Rock is this amazing festival out in Napa Valley, a bunch of [00:11:50] amazing bands. It's kind of like your Lollapalooza, although I think maybe for adults. Although I don't know [00:11:57] what Lollapalooza, 15-year-old Patrick was psyched about Lollapalooza. And this is now handling over 85% of [00:12:04] the inquiries. We built this in just a few weeks. This is an agent called Melody built on Agent Force. And so [00:12:10] every single Bottle Rock attendee basically got a festival concierge right in their pocket in just [00:12:16] a few weeks. Really incredible. It handled over 37,000 unique interactions. Now, speaking of Bottle [00:12:22] Rock and Lollapalooza, they're both run by this company called Live Nation. And we are lucky enough [00:12:28] today to have John Glickstein here from Live Nation. John, maybe you could join me for just a second. [00:12:34] We're going to get you to Lollapalooza. We're going to Lollapalooza? When is Lollapalooza? [00:12:38] Last weekend of July. Last weekend of July. Is it hot here? Sure. [00:12:45] Awesome. I'll come. So we did this pretty darn quickly, almost irresponsibly. You know, [00:12:52] there wasn't like a strong product, you know, requirements document. It was just kind of an [00:12:56] idea and a dream. But how did we do it? Yeah. We saw a real opportunity with Bottle Rock. I mean, [00:13:03] Bottle Rock is a festival where people go for a lot more than the music. They go for the food, [00:13:08] the wine, the hospitality experiences. There's a lot of moving parts and a lot going on. And we saw that [00:13:15] there was a real opportunity to make that experience easier through providing them answers to questions in [00:13:21] terms of planning, pre-planning, logistics, et cetera. So with the partnership with Salesforce and the work [00:13:28] that we were doing with Agent Force, we thought it was a perfect environment to bring that to Bottle Rock [00:13:33] to help to create a more seamless experience and really just reduce some of the friction that fans [00:13:37] may experience going into the festival. Did it work? It sure worked. [00:13:40] Fans liked it. Fans had a great time. The music was great. And we saw a lot of interaction. I think we [00:13:48] had 17,000 unique interactions with Agent Force, over 40,000 overall back and forth. So it was a really [00:13:56] great experience. Amazing. Amazing. What would you say your biggest surprise or maybe even shock was, [00:14:03] you know, through the build process and then ultimately getting it live? [00:14:06] The 30 days was a tight timeframe. We were somewhat surprised, but I think just given the deep [00:14:13] partnership with Salesforce and the way in which the teams collaborate, it wasn't too much of a [00:14:18] surprise. You know, everybody really rolled up their sleeves to make this happen. I think what was [00:14:23] somewhat of a surprise was how much value there is in helping fans with the practical experience around [00:14:31] the festival, right? I mean, I think that as an industry, we talk a lot about big ideas with AI, [00:14:39] with personalization and things like that. I think we realized through this that if you could just make [00:14:45] a fan's experience at that one weekend... So just tell them where the bathrooms are. [00:14:49] Yeah. The bathrooms, the parking, food and beverage, set times, right? If you can just reduce a little of [00:14:56] that friction, create some efficiency, create communication through that agent force experience [00:15:01] and quick answers to questions, that goes a long way in the overall experience for their weekend. [00:15:06] Amazing. Amazing. Well, thank you so much for trusting us, for going on the journey. We hope [00:15:11] we can do it at maybe Lollapalooza, a few other festivals as well. And I appreciate you being here with us. [00:15:16] Thanks for having me. All right. So I think the key here, and I think what you'll see through this whole [00:15:26] keynote today is that we are entering a new age. And I call this age the age of marketing makers. And [00:15:33] it's this idea that everything that we've known, every customer experience, every channel that we've had, [00:15:39] we kind of have to go back and think about it again. We've been doing things largely the same way for [00:15:46] the better part of 20 or 25 years. And we kind of know how to optimize. And that's really all we've [00:15:51] been doing is just little incremental optimizations. But this is bigger than that. It's time to start [00:15:56] thinking about every marketing channel. Every channel in general, a service channel can be a sales [00:16:02] experience as well. And so this idea that we're all becoming makers is really, really important. [00:16:10] Now, what that kind of translates to with these AI agents, with this new technology is we're moving [00:16:18] from a world where we were creating all of these assets ourselves. We were really the creators to a [00:16:24] world where we now have an opportunity to make AI agents that become creative partners with us. [00:16:31] Right? And if you've ever really sat down with an AI and started, you know, bouncing ideas off of it, [00:16:37] bouncing once it gets connected into your systems and it can start pulling data down, you start to see [00:16:42] this incredible experience of an explosion of creativity. You can move faster than you ever have [00:16:49] before. And this is how we think it is going to multiply you. We think it is going to multiply your [00:16:54] impact. And you're going to see a tremendous amount of technology today from our new marketing goals [00:16:59] agent to our content agent. You're going to see Qualified and Piper, Agent Force Coworker, just a [00:17:05] huge amount of technology that you probably have not seen yet from Salesforce. And I think you're [00:17:11] really going to like it. And of course, all of this technology is built on our unified platform with [00:17:16] your trust layer and AI models at the bottom. Of course, open models, open data, your customer 360 [00:17:23] applications, and then your surface area, Slack, Headless, Agent Force Tableau sitting on top. [00:17:31] So, we have a lot to unpack for you here this morning. And to get us started, I want to look at [00:17:38] our chapters here. We are going to walk through the age of marketing makers. We're going to walk [00:17:43] through always-on creativity, self-optimizing campaigns, and we're going to see Qualified and Piper working [00:17:48] on autonomous PipeGen. And to get us started, I am excited to welcome our new VP, Janani. Janani, welcome. [00:17:55] Thank you, Patrick. [00:18:01] Hello, marketers. So, we all love a good insight, don't we? In fact, there is one right up there on the slide. [00:18:08] 73% of marketers don't get the data support they need. There's just way too many dashboards, way too [00:18:15] many metric definitions, and not enough data analysts to make sense of all of that. We're saying that in [00:18:22] the age of marketing makers, that is not going to be a problem anymore. We envision that you will be [00:18:29] empowered to unlock new creative opportunities, and you will be able to find answers to questions you [00:18:36] were never able to do so by yourselves before. How are we going to do it? Well, imagine that you have [00:18:43] access to an always-on creative partner, an always-on co-worker that deeply knows you, understands your [00:18:51] business, knows what metrics you care about, and never loses context, and always know where to look. [00:18:59] Yes, it sounds dreamy. And honey, if you're watching, take notes. But you know what? This is what our [00:19:06] agents can offer you. And I'm so excited and thrilled to talk more about two of those agents. [00:19:13] Agent 4's co-worker, which we announced in beta recently. And think about it as a data analyst, [00:19:20] a marketing strategist, a data engineer, all rolled into one. And secondly, Slackbot, which is available in [00:19:27] GA today. And I may be biased. This is one of my most personal favorite agents, but we have proof in [00:19:34] numbers. The highest adopters at Slack -- at Salesforce of Slackbot have saved up to 20 hours per week. [00:19:44] All right. So enough slide wear for the day. Why don't we see both of these agents come together in [00:19:50] action in a demo? I want to give a round of applause for our demo drivers of today, Gus and Ashley. [00:19:59] All right. So here's the context. You are walking into an executive review, and your CMO is asking [00:20:05] you a very important question. Why are my marketing-driven pipe numbers, the MDP numbers, [00:20:12] down this quarter by 18 percentage? Now, for folks that are external to Salesforce, MDP is a very critical [00:20:18] measure of marketing contribution here at Salesforce. So this is not a small question. [00:20:24] So now you are calling in your experts, and they are opening up five different tabs. There's Google [00:20:30] Analytics on one tab. There's LinkedIn campaign manager, a Google spreadsheet that someone built [00:20:35] six months ago, and also all of those Slack threads where all of this was discussed in a team [00:20:41] discussion last week. So the data was always there, right? That was not the problem. The problem was to [00:20:46] arrive at answers and not any answer, one that would hold when your data-savvy CMO starts asking the second [00:20:54] question, the third, and knowing Patrick, probably the fourth as well. So before you know it, it is a two, [00:21:03] three-week project. And by the time your team of experts have come up with the root cause and the [00:21:09] recommendations half the quarter has passed. This is the problem that we are setting out to solve for in [00:21:16] this demo. We're going to empower you, as marketers, to be able to access all of the data that are [00:21:21] scattered in silos, convert the data into insights, insights into action in a moment where it still [00:21:28] matters. So we're going to start with unified intelligence. What you're looking at is a unified [00:21:37] intelligence dashboard. So remember all of those five tabs we opened up? The Google Analytics, [00:21:42] LinkedIn campaign manager, the spreadsheet, all of them now live under one roof. Now, there is [00:21:48] something more important that's happening than bringing all of this into a single view. Now, any business [00:21:54] metric that your organization cares about, MDP, for instance, you can codify that metric into the [00:22:00] semantic layer that is powering up the dashboard. So what do I mean by codify into the semantic layer? [00:22:06] Well, that only means that it's a fancy way of saying we have a shared data dictionary, [00:22:11] we have a shared business context and an understanding of what that metric means, [00:22:16] so every team, whether it is your paid media team or demand gen team, all operates out of that one [00:22:21] single definition. And it is important because I can set that context once, and from there on, [00:22:27] everyone and any agent accesses it and interprets it in exactly the same way. So keep this concept in [00:22:34] mind because we're going to get to that in the demo in a little bit. All right. Now, even with all of [00:22:40] this, we know that what has happened, but we don't know why, and we also, more importantly, do not know [00:22:46] what to do next. So let's meet Agent Force Coworker. Now, setting this up is a breeze. It is not an IT [00:22:55] project. You can simply turn this on. It is included in your org, and you can use your flex credits to [00:23:02] deploy Coworker. And once you've turned it on, it has access to all the Salesforce data in the ecosystem [00:23:08] that it has, it is grounded in. So let me take her for a spin. Okay. We are now going to ask the same [00:23:18] question that my CMO asked me. Our marketing-driven pipe numbers are down. Why? Now, take a note of [00:23:23] what I did not do here. I did not define what MDP or marketing-driven pipe was. This is not an industry [00:23:29] terminology. So how does it know? Remember we had set the definition of MDP in the semantic layer. This [00:23:35] agent is grounded in that very information. So it speaks the language of my business, [00:23:40] even before I've hit enter on this query. So let's take a look here. [00:23:51] All right. Looks like it is pulling campaign performance, pipeline opportunity data, [00:23:56] also the relevant Slack discussions, which is good. It's looking at the conversion rates and how it is [00:24:03] dropped from Q1 to Q2 because we explicitly mentioned that there was a decline in Q2. [00:24:13] And here is a good summary of the rationale. So it seems like it is not channel-specific, right? [00:24:18] It looks like it is pretty much across the board. And every time we see a broad drop like that, [00:24:22] it is indicative of something going on top of the funnel. It also gives me a few tactical reasons as [00:24:28] to why that could be the case. So I want to also highlight the specificity here of the rationale [00:24:34] it has brought me up, right? It is very tactical and extremely actionable, too. All right. So let's ask [00:24:40] another follow-up questions. Now, the job is not to just know the why, right? The job is to fix it. And [00:24:48] here's a real-world pressure, finance called. And I've been asked to cut 15% of my marketing budget, [00:24:56] campaign budget, for the rest of the quarter. So I've asked co-worker, what are the programs I should [00:25:01] cut and what I should protect? So it looks like it is building off of the diagnosis that it previously [00:25:08] pulled in already. The joy of a live demo. We all get to enjoy a moment of silence together as [00:25:20] co-worker builds its case. Okay. So it looks like it is giving me some programs to cut here, right? So [00:25:29] these are my weak performers and lowest funnel output from these programs. And these are my programs to [00:25:37] protect because this is essentially what is keeping the program up and running the pipe. [00:25:42] Again, what I love about this recommendation is how specific, how surgical it is and its precision, [00:25:48] right? And this is the kind of recommendation you can expect from a team of marketing experts and [00:25:53] strategists. And they would have taken a couple of weeks to arrive at that. We did it in two, [00:25:58] three-minute stops. Yeah. I don't know about you guys. I feel like this is pretty darn awesome. [00:26:04] Well done, co-worker. Okay. Now I want to switch gears a little bit here. Now my team is not always on [00:26:15] Salesforce surfaces, right? Everything you saw, co-worker is on a lightning interface. My team is on [00:26:20] Slack. And this is where the work happens. This is where win/loss threats get discussed. This is where we [00:26:26] hear from the field about what our customers are actually saying. So it's a very powerful place to be, a lot of [00:26:32] context to have. So I'm going to ask Slack bot that I have a QBR coming up. Give me an executive summary of [00:26:40] what's working, what's not, and what to do next, and also throw in a visualization while you are at it. [00:26:50] Slack bot's thinking. [00:26:53] Slack bot is pulling in data from Salesforce ecosystem, right? It is also reconciling that MDP [00:27:16] C definitions, and it is combining all the unstructured context it has. And it's pulling me up a QBR summary. [00:27:24] So I want to take a moment here to appreciate what we were able to do in just a single conversation. [00:27:30] We went from crunching our data, analyzing those numbers, unlocking all the business insights and [00:27:37] impact, and putting it together in an executive summary, along with a visualization that will just [00:27:44] pop up right now that was powered by Tableau. There you go. So none of these activities are [00:27:50] bottlenecks anymore for you marketers. And this is exactly what we mean when we say marketing makers in [00:27:56] action and how you can multiply your impact. So as I close out this demo, I want to leave you with this one [00:28:04] last thing. Everything that you have seen so far, co-workers, Slack bot, all of them are powered by [00:28:11] Anthropic Cloud Opus models. Now, honestly, that's not the part that matters. The part that matters is [00:28:16] it is all embedded in the products you all use and trust, and it is powered by the Salesforce platform [00:28:22] and Salesforce trust layer, which means we guarantee zero data retention, there is governance, and it is [00:28:29] all safe by default. And if you have Salesforce core products, you have co-worker. If you have Slack, [00:28:35] you have Slack bots. So go turn them on today and go be a marketing maker in action. [00:28:42] And with that, thank you, I want to bring up our next speaker, Leandro Perez, who is the CMO of [00:28:49] Salesforce Australia, New Zealand. He's going to talk to us about self-optimizing campaigns. All yours, [00:28:54] Leandro. Another round of applause for Jenani. Let's give it up. [00:29:01] All right. Good day, Chicago. Looking good. Golden hoodies. I love it. I love it. Well, look, [00:29:06] as Jenani mentioned, in my role, I get to lead an incredibly talented group of marketers [00:29:10] that are launching hundreds of campaigns every single year. So this chapter is very close to my [00:29:17] heart. I also get to interact with CMOs and marketing practitioners every day. And lately, [00:29:22] they've been having a similar conversation, which is they're being asked to deliver more than ever [00:29:28] before. The world is changing, right? It's changing fast. They're being asked to launch new campaigns, [00:29:33] engage new audiences, crack open new markets. And as Patrick mentioned, we've got no shortage of ideas. [00:29:39] Have you guys got shortage of ideas? No? Right? Like, we've got plenty of ideas. But the reality is [00:29:45] launching those ideas from idea stage into reality takes months. In fact, when you dig under the covers, [00:29:52] the reality is it's taking 12 to 14 weeks for an average campaign over 100 touch points across all the [00:29:59] individuals that are touching that campaign. Why is that? Why is that happening? Well, the reality is the [00:30:05] stakes are high, like Patrick mentioned, very high. In fact, careers on the line, a lot of resources, [00:30:11] CFOs or COFOs looking after the ROI, right? And so what's happening is that marketers are pulling in a [00:30:18] lot of people to ensure they get it right. You want to check out the performance from the past, [00:30:23] you bring in a data analyst. You want to launch on a paid campaign or a website, you're going to bring in [00:30:28] the channel experts, maybe even an agency, COE, center of excellences. It's a lot. And that's why we ended [00:30:35] up with this. But we know there's a better way. And that's why I'm so excited to announce two new [00:30:42] agents. The Agent Force Marketing Goals Agent, which is going to let you build, execute, and my favorite, [00:30:49] optimize campaigns once they're launched. And second, the Agent Force Content Agent, which is [00:30:54] going to allow you to generate on brand assets across every channel all at once. This is going to move [00:31:00] us. This is going to completely change how we launch campaigns. It's going to enable us to become [00:31:05] marketing makers working alongside agents. Now, we have an incredible customer called Formula One, [00:31:12] probably heard of it. They are doing amazing things. In fact, they've been doing so well that they have [00:31:18] close to one billion fans. That's right, with a B. I'm going to do a little test here. Who is a fan of [00:31:23] Formula One? If you're able to, raise your hand. I know a few of you have watched Drive to Survive on [00:31:28] Netflix. Have you, Patrick? Yes. Wow. It's a lot of us. Now, let me know a little secret. Less than one percent [00:31:36] of their fans have actually been to a race. That smells like opportunity, right? Well, that's what [00:31:42] the Formula One marketing team wants to do. They want to launch campaigns to engage with these audience, [00:31:47] to monetize them, right? They want to get them to a race. They want to sell merchandise or their premium [00:31:52] subscription offering, F1 TV. And that's what we're going to show. But before we do that, I know a few [00:31:57] of you are thinking, "Come on, Leandro. That's a big brand. That's not going to resonate with how we run [00:32:01] marketing in my team." But they've actually only got a thousand employees worldwide, and the marketing [00:32:06] team's under a hundred. So while not small, when you think about their scale, that's lean. So we're [00:32:12] going to showcase a visionary demo of how they're dramatically changing, how they launch campaigns. [00:32:17] Now, to help me do that, I want to welcome back the demo drivers, and no pun intended here, [00:32:21] they are going to drive the demo. Let's give a round of applause to Ashley and Abby. All right. [00:32:31] Now, folks, bear with me. I always wanted to be a Formula One driver, and this is the closest I'm [00:32:38] going to get to it. So give me a moment here. That's 4,000 people watching me put on a suit, [00:32:42] jacket. Here we go. It's a good time to see product placement. Are you seeing the F1 on the back there? [00:32:48] All right. Let's do this. We're going to start off in Slack. Oh, round of applause. Okay, sure. [00:32:54] Does it look all right? Thanks, Mum. Okay. So we're going to kick this off, [00:32:59] this visionary demonstration right here in Slack. Now, like most organizations, they plan in quarters. [00:33:04] They plan in advance, right? This is how all of the marketing team aligns with their stakeholders [00:33:09] across those thousand employees, right? The races they've kind of come up, the audiences, [00:33:14] you know, the on-brand messages, the assets. That's how they align all of that. But I know, [00:33:19] you know, that quarterly plans don't age well, right? In fact, Formula One has 24 races throughout the year. [00:33:27] Every two weeks, they have a new race. This team has to be agile. They have to move. [00:33:32] They've got to pivot. And here, what you're seeing is that Ashley's a campaign marketer at Formula One, [00:33:36] has been given the task of launching the British Grand Prix. But she's been given one extra task, [00:33:43] which is, can you help increase Formula One TV subscriptions? They've been a little bit soft [00:33:47] from her leader. All right. So what she's going to do here is do this in Slack. But this is in the past. [00:33:52] I'm just going to echo the pain. In the past, she would have spun up a whole host of meetings, [00:33:58] right? To sync with all those folks, maybe create some tickets to pull some data, [00:34:01] like Janani mentioned. That's a lot of work. But that is in the past. Now, all she needs to do [00:34:09] is mention the new goals agent. Now, before we jump in, I'm just highlighting, we're doing this in Slack, [00:34:14] but thanks to Headless360, like Patrick mentioned, you can do this in Teams or your favorite coding [00:34:18] agent, Claude. All right. All she needs to do is give the goals agent the task. Here's the brief, [00:34:24] here's the audience I want to target, North America and Western Europe, thanks to time zones, [00:34:29] and also give it the budget, and we're off to the races. Now, look at this. It's interesting. [00:34:35] The agents come back and said, "Hey, Ash, do you want to include Australia?" Like last time, [00:34:41] and look at that beautiful Tableau Viz right there in Slack. Last time, they had a three times higher [00:34:45] baseline than the average audience. She completely missed this. Now, I know why. We had Oscar Piastri, [00:34:51] our homegrown hero in there. We woke up in the night to watch him. Unfortunately, he lost Orlando, [00:34:55] his teammate, but hopefully this year he'll have a better chance. But that's an amazing capability there, [00:34:59] and she got that instantly. All right. She says, "That sounds great. Let's keep going." [00:35:04] Now, let's see what the agent comes back with now. All right. So, normally, forecasting is hard. [00:35:09] Here, the agent has recommended 10.3% uplift to subscriber campaign. That sounds amazing. [00:35:15] Let's do that. So, let's go ahead. All right. So, the agent now is creating the campaign. So, [00:35:20] what does that mean? It's going off to the Formula One CDP, right, which is grounded on all of F1's data, [00:35:27] Data360. So, it's pulling in historical campaigns. It's building the journeys, the SMSs, the emails, [00:35:33] based on the engagement rates of those fans in the past. It's doing a lot of work that historically [00:35:38] would have taken days. And just like that, the first object there, the campaign object is done. [00:35:44] This is now the single source of truth for that campaign. Now, again, as mentioned, this is a [00:35:49] high-stakes game. So, she wants to check in with her manager, and she uses the Slack workflow right [00:35:53] there to send it. Now, her manager says, "It looks great. Okay, amazing. Let's keep going." [00:35:58] So, Ashley now wants to pull in her creative lead, Hannah, to keep working with this and bring in all [00:36:04] the assets. Now, she doesn't have to have another sync, because she can do that right here and pass [00:36:09] that along. And Hannah's going to be able to work in the second new agent that I mentioned, the content [00:36:14] agent. But no briefing is required, because all of that information is maintained in that object. [00:36:20] So, let's go ahead and take a look at the content agent here. Now, this is a brand new interface. [00:36:24] It's really cool. And what, as I mentioned, all that history comes across in the campaign object, [00:36:29] because she's used the brand before. Now, all of that's loaded. So, everything that will be [00:36:33] generated will be on brand. So, all she needs to do is ask, "Hey, create the content for the British [00:36:38] Grand Prix, and let's go." Now, I don't know how many of you are creative folks, like, literally [00:36:44] hands-on tools, but this in the past would have been a lot of manual plumbing, right? Copying and [00:36:50] pasting into SMSs, email, resizing images. I'm sure no one woke up in the morning and wanted to do [00:36:56] this work, right? So, the content agent has actually done all of this, and it looks beautiful. [00:37:02] So, what Hannah can focus on, I think I heard a clap over there. That's incredible. So, I think, [00:37:06] yes, wow, incredible. I love it. So, what's happening here is Hannah can focus on what's [00:37:12] really important, tweak those hooks to engage the audience, maybe bring in an image of Oscar or, [00:37:18] you know, her favorite driver that's been winning throughout the race, and incredible. Now, she wants [00:37:23] to do one more thing, which is Ashley asked her to add, this is the curveball, add a discount offer [00:37:29] for anyone that has previously subscribed and lapsed because they had quality issues with the stream. [00:37:35] So, all she needs to do is ask the agent, and it's going to do that. Now, I'm just going to, [00:37:40] I'm going to pause here because this is pretty, pretty cool. What's happening here is the agent's gone [00:37:45] to the CDP, worked out who has signed up, who's raised a ticket through customer support, and then [00:37:50] who's lapsed, and they're in that audience segment. That's a lot, right? I know some of you are thinking, [00:37:54] surely you can do this on ChatGPT or another creative studio. You can't, because it's not grounded in all [00:37:58] of Formula One's data. It's truly incredible. All right, with that, we're going to co-pass to Ash. [00:38:03] Let's go. Okay, this campaign's ready to go, right? But the humans are always in control. So, [00:38:08] she wants to make a few last minute touches. She's going to turn on WhatsApp because she's [00:38:12] heard it's done really well in Europe. But remember, her name's on the line. She's got budget that she [00:38:17] wants to ensure is deployed. So, she's going to set a threshold. If the click-through rate is under [00:38:21] three percent, let's pause the campaign so I can come in and check on it. Okay, once again, [00:38:27] this campaign's ready to go. But I mentioned in the beginning, the agent doesn't just build and [00:38:32] execute. It optimizes. So, this is where Ash can set the guardrails. Is she comfortable with the agent [00:38:39] updating the audience, the content, the channels? She's comfortable with all of it, but because budget's [00:38:44] involved, she doesn't want the agent mucking around with the channels. So, let's turn that off. [00:38:48] All right, just like that, we're ready to rock. Let's activate the campaign. [00:38:54] We're bringing a little bit of energy here, right? It's Formula One, after all. [00:38:58] Okay, this is the moment the most campaign marketers would move on to the next task. [00:39:03] They don't always have time to check in on it, or if they did, they'd have to pull a whole bunch of [00:39:07] reports, right? That's going to take time. But you know what's cool? Right here, that agent, [00:39:12] it's been working 24/7 behind the scenes. And in fact, let's look at that. Wow, we've got a [00:39:18] notification from the goals agent saying it's almost 90% of the way to goal, but it's bumped into one of [00:39:24] those guardrails. It's saying, if I turn off SMS and go all in on WhatsApp, I think we're going to hit [00:39:29] the goal. And so, she says, that sounds like a great idea. Let's do that. Okay. With that, folks, [00:39:36] I just wanted to highlight, that's the end of my lap with the Formula One marketing team. I know it was [00:39:40] great with the jacket and all. But you know, it's Formula One, I had to go fast. But what I really [00:39:45] want to emphasize is a couple of things. Firstly, everything that you saw here today is generally [00:39:50] available except for the agents, but they're in pilot right now. So if you want to get your phone out and [00:39:56] scan that QR code, if you're interested in joining the pilot, you can do that. But I just want to ground us [00:40:01] back on what we just saw because it's pretty game changing, right? We just enabled the Formula One [00:40:07] marketing team and now all of you to dramatically change how you're going to launch campaigns. [00:40:12] And as Patrick mentions, this is going to allow you to experiment more often, lower the risk, [00:40:18] right? Which is going to bring us back to being creative, which is what I know you all want to do. [00:40:25] Now, I've got one more really cool announcement that I want to make before I leave the stage. [00:40:31] Which is earlier in the week, we signed a definitive agreement to acquire Contentful. [00:40:37] Yes, let's give that a round of applause. [00:40:43] Now, some of you may not know what Contentful is. So let me just give you a quick beat. [00:40:47] They are the leading composable content management platform and headless CMS. That's a mouthful, [00:40:54] right? So let me just quickly unpack what that means. So basically, if you think about assets, [00:40:59] headlines, content, images, historically, they're locked in a container, a web page, [00:41:04] a blog, or a mobile app. Now, marketers are going to be able to change these things, [00:41:09] the assets, what we care about, without any IT or gatekeepers. So now they're going to be able to [00:41:15] scale all their creativity, really make them makers, as Patrick introduced, at scale. So with that, [00:41:22] I'm going to introduce the next speaker, which is going to take us through the third chapter, [00:41:25] building autonomous pipe jam. And I can think of no one better to do this than the CMO of Qualified, [00:41:31] Maura Rivera. Let's give it up for Maura. [00:41:33] Okay. Thank you, Leandro. Vroom, vroom. Let's go. I know we're at the end, but we have a lot of [00:41:41] innovation to show you guys. So raise your hand if you're a B2B marketer. [00:41:46] Okay. Now keep your hand raised if you've ever said, "I have too much pipeline." Nobody, [00:41:54] no B2B marketer ever feels like they have too much pipeline, and we all feel this pain. [00:41:59] We're doing all of these things designed to drive inbound interest. We're doing events like [00:42:03] connections. We're doing campaigns like that F1 campaign we just saw. But we can't get buyers [00:42:08] into our pipeline fast enough. And why is that? We have these old processes. We're relying on humans [00:42:14] to follow up. It's simply a broken process. But in this age of the marketing maker that we're talking [00:42:19] about, where we have agents who work for us, there has to be a new way to generate pipeline. And that's [00:42:26] where Qualified comes in. So Qualified is the newest addition to the Salesforce portfolio. We are so [00:42:32] excited to be here with you guys today. We have a ton of customers in the room. And we're designed to [00:42:36] help B2B marketers generate pipeline in an entirely new way. And our product is Piper. We named her Piper [00:42:43] because she generates pipeline. And she is an AISDR agent who goes to work for you as the marketer. [00:42:49] Now, when you think about Piper, think about her like your best human SDR. She's fast, [00:42:53] she's personable, she's responsive, she's on message. And Piper goes across the channels that [00:42:59] matter to you as a marketer. She works on the corporate website. She works in the email inbox. [00:43:04] And she is on a mission to generate pipeline. And I know what you're thinking, like, Maura, [00:43:09] okay, this sounds great. This sounds great. This sounds like a vision. We heard from Patrick that [00:43:13] Salesforce.com is doing it. We have over 700 customers today. And 100% of our customers are live [00:43:20] in production. Every single customer who buys Qualified goes live within 45 days. [00:43:25] This is really like an easy button to get started with Agentec marketing. I talk to CMOs all the time. [00:43:31] I want to transform my organization. But where do I begin? You start at the front door of your company. [00:43:35] Start on your website. Have an agent who's there to greet all of your buyers. [00:43:40] One of our incredible customers along the likes of customers like Okta and Box and Cloud4 and all [00:43:45] these incredible enterprises is ADECO. Now ADECO is the world's largest staffing and recruiting [00:43:51] company. And they have a really big B2B arm. So they have employers and they go to the ADECO [00:43:55] website. And they're trying to figure out how can I grow my workforce with ADECO. I want to use their [00:44:00] recruiting services, their staffing services. And ADECO is using an AISDR agent to bring those buyers into [00:44:07] their pipeline. Now the cool thing is I mentioned Piper, our girl. We called her Piper because she [00:44:11] generates pipeline. But all of our customers, they personify their agent to best match their brand. [00:44:17] So ADECO actually named their agent Echo. And today we're going to show you a live product demo [00:44:22] and show you Echo go to work. We're going to show you how she goes to work on the website across every [00:44:27] modality. Text, voice, video. This is the future of how you engage buyers. We're going to show you how [00:44:32] ADECO can follow up with leads right in the email inbox and book meetings and generate pipeline 24/7. [00:44:38] Then we're going to zoom out and we're going to show you how you as a marketer can keep a real-time [00:44:42] pulse on this agent's performance. So who wants to see a demo? I would love to introduce Katie O'Neill. [00:44:48] Katie is on our marketing team and she advises, whoop whoop, she advises customers like ADECO [00:44:54] every single day on their agentic strategy. So Katie, let's show the demo. [00:44:58] Katie O'Neill: Thank you, Maura. And that wasn't loud enough. Are you guys excited to see a live [00:45:02] qualified demo? All right. So for this demo, we're going to follow the journey of an inbound [00:45:09] buyer. Her name is Maya Ray. She is the director of workforce strategy at Vantage Clinical Solutions. [00:45:15] And she's in the market for a staffing and workforce solution. So she's naturally on the ADECO website. [00:45:20] Now, when she arrives, look at this. This is Echo, ADECO's AI STR agent. She's ever present. [00:45:26] She's always there. She's greeting Maya, ready to work her and convert her into pipeline. [00:45:32] Now, the moment Maya arrived on the website, Echo went to work immediately. She went into all of her [00:45:36] go-to-market systems, including Salesforce, to identify any information she has about this inbound [00:45:41] buyer. For now, she doesn't know it's Maya, but she does know it's someone from Vantage Clinical [00:45:45] Solutions. So she's going to work to qualify this buyer and get Maya into her pipeline. So as Maya is [00:45:50] scrolling around on the website, Echo can see what Maya can see. And she can even take her places [00:45:56] around the site. So we'll jump in and see that in action. Now, if Maya has a question, of course, [00:46:01] she could type via text Echo. That's table stakes. But the future of agent interactions, [00:46:05] like Maura mentioned, it's voice and video. So when Maya is ready, she can click to speak with Echo. [00:46:13] Hi, how can I help you? [00:46:14] Hey Echo, I need to scale a team of clinical trial coordinators for a study we're launching in Q3. [00:46:20] Now, we've used staffing firms in the past. What makes ADECO uniquely different? [00:46:28] Let's take a look at our ADECO Advantage slide. It highlights eight key strengths: [00:46:32] global scale, end-to-end solutions, digital innovation, specialized talent, future-ready [00:46:38] upskilling, cost optimization, robust compliance, and social impact. What's the biggest priority [00:46:44] for your team in this clinical trial project? Okay, how cool is that? Just like your best human SDR, [00:46:51] Echo has all this great content at her fingertips. She can navigate Maya to a different page on the [00:46:56] website. She can show her a live slide right here on the website. This is a really incredible experience [00:47:01] for any buyer. So what I want to do is I actually want to throw Echo a quick curveball. Now ADECO, [00:47:07] they're a global brand. They have a huge footprint in France, pardon me. And so it's really important that [00:47:12] their agent can engage with any buyer in any language. So let's throw Echo a quick curveball [00:47:17] and see how she handles it. Echo, parlez-vous français? [00:47:23] Bien sûr, je peux parler français. Dites-moi simplement ce dont vous avez besoin pour ce [00:47:28] projet, et je suis là pour vous aider. Quel est l'aspect le plus important à gérer pour vous en ce moment? [00:47:34] Okay, total dream SDR behavior. That's amazing. Echo speaks every single language. I want to repeat [00:47:40] that. Echo speaks every single language. So she can detect that language live in the conversation. [00:47:46] No other human SDR can do that. So again, for ADECO as a global brand, really, really important. [00:47:51] Okay, now we'll jump back over into the conversation with Echo. Hey Echo, super cool. Let's stick to [00:47:56] English for now, but can you tell me a little bit more about pricing? [00:48:05] Pricing depends a lot on each customer's unique situation. I can send you more details by email. [00:48:10] What's the best email to use? You can also type it into the chat for accuracy. [00:48:14] Now Echo knows a question around pricing indicates high intent. And so she's going to work to qualify [00:48:18] this buyer. She's asking for the email address. Now in this case, maybe Maya actually wants to get ready [00:48:23] and book a meeting with her account executive. Hey Echo, could I actually book a meeting? [00:48:32] We're almost there. Let's get your details first. Could you share your email address so we can move [00:48:36] forward? So once again, she needs to make sure I'm qualified. And so Maya can provide her email [00:48:40] address right here to Echo within the conversation. Let's go ahead and book a meeting with one of our [00:48:46] representatives. Feel free to choose a time that works best for you. And we'll take it from there. [00:48:52] Okay, so what we just saw Echo do. Echo took Maya's email address. She looked inside Salesforce. She [00:48:58] found the Vantage Clinical Solutions account and saw that Sam Raskin is the enterprise account [00:49:02] executive aligned to that account. So she presented Maya with this calendar book right here on the website. [00:49:07] Now I want to pause. This is a pivotal moment. This room is full of marketers. This is a dream [00:49:13] scenario. You hope this buyer books this meeting. We also all know buyers. And oftentimes buyers are busy. [00:49:18] And in fact, many might leave the website without converting. So Maura, as a CMO, [00:49:22] you have felt this pain. What happens if Maya leaves the website without converting into a meeting? [00:49:27] Yes, this, this hurts my heart. And I know we all know this pain, right? We're doing all this stuff. [00:49:32] We get this buyer on the hook, but we can't quite get them converted. And let's look at the old way that [00:49:37] we would follow up with these buyers. We would put them in a lead queue. A human would follow up with them [00:49:42] hours, if not days later. On average, it takes B2B companies 42 hours to follow up with an inbound lead. [00:49:48] At that point, Maya's gone. She's on with her day. She's connected with another vendor. You just lost that opportunity. [00:49:54] But in this age of AI and the age of the marketing maker, there has to be a better way. And it's really [00:50:00] critical that these agents are not just working on the website, but the same agents working in the [00:50:03] email inbox so they can do that immediate follow up. So Katie, show us what that looks like. [00:50:07] Yeah, let's jump right into Maya's email inbox. And what you can see is Echo is right there. Look [00:50:12] at that email right away. She is on this mission to get Maya into pipeline. So we can see is I want [00:50:17] to look at this email carefully. This is not pre-canned. This is not templated. This is entirely bespoke [00:50:24] to the conversation they had live on the website. Echo is referencing those key discussion points. [00:50:28] Echo is also surfacing up additional content to pull Maya down the funnel. [00:50:32] Now, many buyers, they might reply. Echo, pardon me, Maya might have a few more questions for Echo [00:50:37] before she's ready to continue. Echo is fully multi-turned in the email inbox. And so we'll see [00:50:43] is Echo can reply right here in the inbox to Maya. Now, what we can see is Echo's training starts to [00:50:49] come in place. She again knows she can't give out that specific pricing detail. So she's going to [00:50:53] provide Sam Raskin's calendar here. So in just a few clicks, Echo makes it really easy for Maya to book this time. [00:51:02] Amazing. So we've got that meeting on the calendar. Pipeline has just been generated. Echo just [00:51:08] generated pipeline for ADECO completely autonomously. So Maura, if we quickly recap what we just saw with [00:51:14] Echo. Echo engaged with Maya on the website. She answered technical questions. She showed a slide on [00:51:19] the website. She qualified and converted this buyer. And the best part is everything Echo did with this [00:51:25] single buyer. She can do for tens of thousands of buyers all at once. Awesome, Katie. I want to talk [00:51:30] about configuration, because this is the dream, right? This is the dream experience we'd provide [00:51:34] to all of our inbound buyers. But what's going through, I'm sure all of your heads right now, [00:51:37] is like, okay, how easy is this to set up? I said 45 days. Do I have to use IT resources, [00:51:42] engineering resources? In this new world, the marketer needs to be in control. That's critical. We're [00:51:47] control freaks as marketers. We've got to be able to control this agent and manage this agent. So Katie, [00:51:52] show us what the back end looks like. Let's jump into the Qualified Studio. So here in the back end of [00:51:57] the Qualified Studio, this is where you onboard and enable your agents. What you can see is you can [00:52:01] actually give it a personal name. You can even customize the avatar. You can even customize the [00:52:07] voice. We want to make sure this is really authentically on brand. Now, jumping over into guides, [00:52:11] this is where we want to give the agents some information on your company, key messaging, [00:52:14] make sure that they're accurate when they're answering questions. Now, I'm going to click into [00:52:18] conversations. And this is my favorite part. And here's why marketers are back in control. [00:52:24] This is where marketers define what the agent does. When does the agent qualify a buyer? When does the [00:52:29] agent serve up content? When does the agent book a meeting? And look at this. This is all natural [00:52:36] language, no coding required. This is that simple. This is why our customers are going live on average in [00:52:42] 45 days. So Maura, super excited for customers to get our hands on this. Super exciting. But you know [00:52:47] what matters more than configuration? Back to the original question, it's pipeline. So when I think [00:52:52] about putting these agents into production, it's really critical that I can see that they're generating [00:52:57] pipeline for me. When I go to my board meeting every single quarter, that's the metric that I have to [00:53:01] report on. And in the old world, I would have to ask my marketing operations person, can you build a [00:53:05] report a dashboard? But in this new world with Slack, I can just go in and I can ask Slackbot. [00:53:14] And I could say, hey, how am I tracking against my inbound pipe gen target for the quarter? [00:53:19] And what Slackbot's doing, it's pulling all of my structured CRM data, all of my Tableau analytics, [00:53:24] and check this out. I have this information at my fingertips. I can see I'm tracking really well [00:53:30] against my target of $41 million. I can see that Echo, my AISDR agent, she's generated $14 million [00:53:37] in pipeline from me. And I can put a campaign in place to make sure that I close this gap. So this is [00:53:43] really what the future of pipe gen looks like. And we saw a ton of stuff in this demo. Thank you, Katie, [00:53:48] for the incredible demo, about how you generate pipeline autonomously. So today, we looked at Piper, [00:53:53] the AISDR agent. It's all GA right now. And we'd love to invite you guys to head over to the campground [00:53:59] afterwards. You can see Piper in action. You can talk with her. You can also see our new prospecting [00:54:03] agent, Hunter, to see really what the future of pipe gen looks like in the age of the marketing [00:54:08] maker. So Patrick, back to you. [00:54:15] Amazing. Okay. So we're going to get you out of here in a second. But first of all, [00:54:19] thank you again to Maura, to Katie, to Leandro, our F1 driver, to Genity, to all of our demo drivers. [00:54:25] Thanks so much. I think that was a lot of fun. I want to leave you with three things to do as you [00:54:32] leave here today to think about. Number one is, Genity said it. You have it. You have Agent Force [00:54:38] Coworker. You have Slackbot. Most likely, if you don't, come and talk to us. But if you've got any [00:54:42] Salesforce products or Slack, you have these tools. Go turn them on today. They can help you become a [00:54:48] marketing maker. Two, start using Agent Force Marketing. A lot of the technology that you saw [00:54:54] today is in Agent Force Technology, is in Agent Force Marketing. And three, get qualified on your [00:55:00] website. Hopefully we made that entirely clear. You can call it whatever you want. You can call it Piper. [00:55:05] You can call it Echo. Although a Deco might be... Call it Patrick if you want to. That'll be fine. [00:55:10] Whatever you want. We have what I think is actually one of the best events that we have put together [00:55:17] in a long time. We've got two days here with you today. We've got a bajillion sessions that you can [00:55:22] go and speak. We've got the freaking Smashing Pumpkins, which is going to be awesome. If you're [00:55:27] about the same age as me, you were kind of at the peak of puberty in your parents' house, sliding [00:55:32] melancholy and the infinite sadness into your CD player. It was awesome. We've got Foster the People. [00:55:37] We've got the OG herself, Martha Stewart. And we've got one of the most creative and insane people on the [00:55:43] planet, Alex Honnold. That's going to be awesome tomorrow. So an amazing event. Hopefully you all had [00:55:49] fun. We'll see you around through the rest of the week. On your way out, I have one ask, which is scan [00:55:54] this QR code. We're going to leave it up. Scan it. Give us feedback. We take the feedback really seriously. [00:55:59] We're always trying to get better. So have an amazing week, and thank you so much.