Shark Tank US — 10-Year-Old Entrepreneur Wows Sharks With Her Baby Spoon Product

[00:00:00] Speaker 1: Next up is a product that began as an elementary school project. [00:00:13] Speaker 2: Aloha, Sharks. I'm Cassidy Crowley. And I'm Laurie Crowley, Cassidy's mom. And we're from Honolulu, Hawaii. I'm seeking $50,000 in exchange for 50% of my company. Wow. Sharks, I love to create and invent. When I was seven years old, my baby sister, Emily, would always plant her spoon. And my mom would always get worried that she might accidentally poke or stab her throat. So I wanted to create a product that eliminated that long and sharp design of a traditional spoon. So I invented the Baby Toon. The Baby Toon is a combination of a baby spoon. And it's either all in one. The rectangular body makes it easy for babies to grasp and self-feed. The Baby Toon is made of 100% soft silicone. There are no sharp edges, so it jumps along baby's gums. And it works great for TV. [00:01:04] Speaker 3: Sharks, all parents know that babies love throwing their spoons on the floor. Well, we have a solution for this. Just put a pacifier clip around the Baby Toon. And attach it to the baby's shirt. No more baby spoons getting thrown on the floor. But wait, there's more. [00:01:24] Speaker 2: What? The Baby Toon is made right here in the USA. And it was designed and created by me. So, Sharks, who's ready to take a bite out of the Baby Toon? Together, we can bring Baby Toons to every baby in the world. Wow. Nice. [00:01:40] Speaker 1: Good job, Cassidy. That was great. [00:01:42] Speaker 2: Oh, my gosh. So, we have some samples we'd like to pass out to you, Sharks. [00:01:47] Speaker 4: How old was Cassidy? [00:01:49] Speaker 2: I'm 10. She's 10. [00:01:50] Speaker 4: 10 going on 34. Oh, are we going to eat? [00:01:54] Speaker 2: This one's for Lori. That's for me? For Lori? Yep. [00:02:00] Speaker 4: Okay. Should I feed Lori? [00:02:02] Speaker 2: We brought from Hawaii, we have poi, which is a Hawaiian baby food. [00:02:07] Speaker ?: Oh. [00:02:09] Speaker 5: How did you come up with the design? And what did you do to figure that out? [00:02:14] Speaker 2: So, in first grade, I entered a local science fair when I was 7 years old. And we have actually my sample, if you guys want to see it, too, right here. We do. [00:02:22] Speaker 5: Oh, wow. So, that's your prototype? Yeah. [00:02:24] Speaker 2: This is the one that I made in first grade. [00:02:26] Speaker 5: Look at this. [00:02:27] Speaker 2: I mean, partially why I'm just very thankful I'm here is I want to show other kids that they can be open to opportunities they have at school or even at home to create an event. I just really hope I inspire them. It's a dream come true. [00:02:42] Speaker 6: So, are you selling it already? Or is it... [00:02:44] Speaker 2: Yeah, we sell our products. So, since September of 2018, we had $5,000 in sales. [00:02:51] Speaker 4: Wow. Thank you. What does it cost? [00:02:53] Speaker 2: Our total cost is $6.60. [00:02:56] Speaker 4: And you sell it for how much? [00:02:57] Speaker 2: We sell it for $15. [00:02:59] Speaker 4: $15? For you. Cassidy, are you going to be a superstar at your school because you were on Shark Tank? [00:03:04] Speaker 2: Well, that's obviously not why I'm here. Oh, you have a better answer. [00:03:09] Speaker 4: Oh, my God. I love you. Cassidy, it's pretty rare that somebody comes in here and offers us 50%. Why did you do that? [00:03:18] Speaker 2: I mean, let's face it. I'm only 10 years old. I need a partner. I mean, I still have to go to high school. [00:03:24] Speaker 1: I think you're more of a shark than we are. Cassidy, you've done an amazing, amazing job. I mean, it's incredible. [00:03:30] Speaker 2: Thank you. [00:03:31] Speaker 1: To have started a business, to develop a product, to see it through, to make your way here. I mean, just, I can't even imagine what's next for you. The challenge I have is just, it's really not a fit for me. So, I'm out, but great, great job, Cassidy. [00:03:49] Speaker 6: Cassidy, I've been doing little businesses since I was a kid. I can already tell from your presence, from your poise, from your grit, that you're going to go very, very far. This was three years ago, and you didn't give up. You know, manufacturing can be very tricky. I find it fascinating that you pulled this up. [00:04:07] Speaker 2: Well, actually, just recently, we had to change a durometer of silicone we're using, so we had to lower it. [00:04:14] Speaker 4: You had to change what? [00:04:15] Speaker 2: Change the durometer of silicone. [00:04:16] Speaker 4: What's a durometer? [00:04:17] Speaker 2: Durometer is how you measure the firmness of silicone. For example, if you have something that's a higher durometer of silicone. [00:04:23] Speaker 4: Who are you, lady? Yeah, exactly. [00:04:25] Speaker 2: If you have something that's a higher durometer of silicone, it's going to be more stiff and hard. And if you have something that's a lower durometer of silicone, it's going to be more flexible. [00:04:34] Speaker 6: Cassidy, do you have a patent on it? [00:04:36] Speaker 2: Yeah, we have our patents right here, actually. Wow. [00:04:40] Speaker 6: Cassidy, I am beyond impressed. I know you're not allowed to do this in the United States of America, but if in 20 years you want to marry one of my kids, I'd be very delighted. But in all seriousness, you're so impressive, but don't understand the baby's space, and for those reasons, I'm out. [00:04:56] Speaker 2: Thank you so much. [00:04:58] Speaker 7: Cassidy, I'm torn because I don't feel that you're willing to quit elementary school. [00:05:05] Speaker 2: I can go straight to college. [00:05:10] Speaker 7: Honestly, I don't want you to quit school. It's a little early. I'm out. [00:05:16] Speaker 5: Cassidy, this is a great product. You just absolutely blow me away. You said you always wanted to go on Shark Tank, and I'm so proud if we had any part in your wanting to become an entrepreneur. So guess what, young lady? I'm going to make you an offer because I have to be along with this journey. I'm giving you $50,000 for 50%. Wow. [00:05:48] Speaker 2: Lori, you have a deal. Congratulations, guys. [00:05:52] Speaker ?: Congratulations. [00:05:53] Speaker 5: Oh, my gosh. You are just amazing, amazing. So exciting. Thank you. High five. I'll see you soon. [00:06:07] Speaker 7: Cassidy, guys, before you leave, come up here, sit in a shark chair. [00:06:12] Speaker 5: Oh, yes. [00:06:13] Speaker 7: That's where you're going. Let's see you. [00:06:17] Speaker 4: How does it feel? Yay, Cassidy. Cassidy, look at Kevin and say, you're dead to me. [00:06:26] Speaker 1: Congrats, Cassidy. [00:06:27] Speaker 3: Thank you. [00:06:30] Speaker 1: Thank you, guys. Congrats, Cassidy. [00:06:31] Speaker 2: Thank you. Thank you. Oh, my gosh. Can't believe we got a deal. [00:06:38] Speaker 6: What's fascinating about Shark Tank is I have four kids. My youngest is six years old, and she gets glued to the TV. It's a very engaging. Isn't that amazing? [00:06:47] Speaker 2: It's amazing. [00:06:57] Speaker ?: Thank you.