Integrity Toys - Interview — Sideshow Con 2020

[00:00:00] Speaker 1: Hello, I'm Anna Vance Lee. Welcome to Science Show Con. I've got a very exciting guest with me here today, Elaine Tremblay, Marketing Director of Integrity Toys. Now, for those of you who aren't familiar with Integrity, you should be. They are a titan in the collective doll space. Specifically, they make incredibly beautiful, highly detailed, I mean, just absolutely gorgeous, collectible, six-scale dolls. And Elaine, I believe Happy Anniversary is also in honor, right? You guys are celebrating your 25th? [00:00:44] Elaine Tremblay: 25th anniversary, yeah, since the company was founded in 1996. So we just passed, it was last week, actually. It was like, or July 7th, if I'm not mistaken. Yeah, so we've been in business for 25 years. I've been with Integrity Toys myself for almost 20 years, so in just a few months, I'm going to be celebrating my 20th anniversary with [00:01:04] Speaker 1: the company. Well, Happy Anniversary! Thank you! I mean, that's a really long time for a company to be in the doll space, but of course, as soon as you get to know your product, it's really no mystery why you guys have been around for so long. Personally, one of my favorite things about Integrity Product is the storytelling that you guys marry with your original brands. And we'll talk about, we have some very exciting announcements in the license space as well coming up. But first, I'd like to focus on your original brands and your original storytelling. Quite a few, I mean, probably most well-known for New Face and fashion royalty, but you guys just rolled out a new brand as well, Meteor. [00:01:43] Elaine Tremblay: Yes, I have some product right here, actually. The brand is called Meteor. And it's, so just before I get to that, so like, there's one thing that's really important to us that I'd like to cover is that we always explore all areas of fashion. Because obviously, they're fashion dolls, but we don't want to limit ourselves to these are pretty socialites and they do nothing else than just be pretty. So like, it's really important for us as part of our marketing and also, just sort of an immersive experience to have the customers feel like they're really, like, it's not just a pretty doll. It's, you can get involved with the storyline. So like, that's always been sort of like my baby. So fashion royalty, our core brand, like this is our flagship brand, evolves around the world of cosmetics and beauty, which is really hot right now on top of it, with everything that's going on and on social media, with all the influencers and all of this, like, I think fashion royalty is also going to be, I think it's 18 or 19 years old now, and it's more relevant than other, like, yes. So we, you know, like, we've, we've, we've had a lot of longevity with our brands, because I think the storylines are what are drawing people. So fashion royalty is set in the cosmetic world, then we've got new face, that's basically a sister brand to fashion royalty, sort of a spinoff. And that's set in London, England. And the storyline revolves around the new face model agency, where like, the characters from fashion royalty hire the characters from new face, it's all sort of intertwined. And that's that we've never really set a timeline for those two brands, like we don't really mention cell phones, or sometimes we do, but we try to keep it sort of a little bit timeless, so that dolls that were done 10 years ago, can still be relevant today, like, we're trying to age the brand. So like, it's the stuff we did when we started is still relevant, it still looks great. And then we've got Poppy Parker, who's our passion teen idol that everybody loves. She's set in the 1960s. She's one of our favorite. Oh, I love Poppy is so much fun, like she kind of designs herself. It's like, it's the theme, like the era, like everything is so good in her face. You can't take a bad picture of Poppy. I love that. It's called this so good. It's crazy, you know, and Poppy's been around since 2009. And then since we've been adding like other brands too. So Meteor is our latest foray. This one is set in the sort of underground clubbing world. So the Meteor is a club, a club we invented in New York City, and all the characters basically evolved around that era. So like, there's a publicist, there's a social media specialist, there's the person that puts together the shows at the club, there's the people that hang out at the club, eventually we'll probably see other things like we might see a bartender, we might see a really cool performer. So like, we just started. So we just released the first collection of Meteor last spring, just before, I believe, like, what was it like, in March or February? So we just started. So the line is that we've got like more beautiful dolls actually coming that we're going to be releasing before the end of the year, like, that I worked on with beautiful fabric prints. So that's the other thing that we do, like we customize a lot of our fabrics. All of our face paints are custom done. Like we've got a couple of doll artists that we work with that will literally look at all the trends in the makeup world. And we try to follow as much as possible. We started doing fun things like diamonds on our nails. Like we basically were following the trends is very, very important for us. And we've got like five amazing guys in our design team that have their fingers on the pulse of everything. You know, like anything that basically influences fashion also influences what we do in in terms of designing dolls, whether it's hairstyles, hair coloring, like it, no detail is, is left untouched, you know, like every single time. Yeah. [00:05:36] Speaker 1: And I love how you guys kind of marry, you marry like a fashion look book with almost like a soap opera, like taking Meteor, for example, you know, you've got, it's founded by these two cousins and their childhood friend. And the fact that you draw the relationships between the characters, you really get invested in them. And so for one character, for example, and I'd love for you to like show us some of the product. Maybe you can put it a little bit closer, but you could have like multiple looks for one girl, right? Where it's like her day look, night look. [00:06:04] Elaine Tremblay: Yes. So like I pulled some, some of them here. I believe they're available on sideshowpoids.com. Is that a mirror? Yeah. Yay. And then basically like you've got like a super detailed outfit, like distressed jeans with the little diamonds on them. Like there's just all kinds of cool little details that we're doing. And I've got also the other thing is Integrity Toys is a company that's black owned and operated, which is really important. Like we've got our finger on the pulse of what's going on in multiple ethnic communities where, I mean, everybody in our team, like on the design team is either gay or gay friendly or whatever. So we're like totally open to also what goes on in the LGBT sensibilities. We've done the RuPaul doll, we've done Amanda Lepore. Like we were doing those kinds of things with the company when nobody else would do those things. So basically Integrity Toys was founded on diversity. It's really, really, really important for us. So not only are we doing these different characters who have, like you said, either like a family bond or are connected like in a special way. We also, it's very important for us to make sure that like every color of the rainbow is incorporated in what we do. So we've got Hispanic characters, Asian characters, black characters, the whole, like, you know, we did a gay couple set last year with two guys getting married. So like that had never been done before like that. So like we're, we're really trying to be like as diverse, have, be able to offer something for everyone and anyone who wants, like we're there, like we're listening. And I think with the W Club, also we're very, very, the club that we started, it allows us to have our finger on the pulse of what collectors want also. And we listen, it's really important for us that we have like a chat board and we, all of the people in our, on our design team, our guys, like they will read the chat board and like, oh, okay. Like, wait, yes, this is a good idea. Let's do this. Oh, like, so we're constantly like readjusting what we're doing to make sure that what we're offering is what collectors want. That's super important for us as well. I have more meteor dolls here. I have, um, this is our other beautiful character. Like this one here, like the skirt, for example, like her snakeskin, uh, leather, this was custom designed and embossed in the fabric. Like this isn't something that we purchased. Like we basically like make, we wanted it like a little bit oversized. So we went with Adobe illustrator. We make a pattern and we try to apply like all the latest techniques to have like the fabrics, um, textured, like her fur here, like has like the multiple color. Like, you know, it's, it's delightful, isn't it? And then we've got like, like the nails. So like, she's got, I don't know if my camera is going to pick that up, but are you able to see this? Like her nails have like this manicured. It has like one of the fingernails, a different color and has glitter on it. [00:09:07] Speaker 1: And the level of detail is crazy. And like I said, the story is so compelling. So for, for one of those two looks that you've got there, I mean, can you tell us a little bit about like, the look is like tied to a situation, right? Like she would be meeting with a band or a business meeting or. [00:09:23] Elaine Tremblay: So basically like when we, yeah. So when we first meet the girls from meteor, basically we, um, we meet them at a point where they're just starting the club. So like, they've been working really, really hard to like build this new business. So like, we're, we, we're trying to position this as these, like, it's these like empowered women that are trying very, very hard and successfully. Like they, you know, like they've walked the men's world and gotten like all the deals, everything they needed to get done to open this amazing pub. So as the story progresses, like I said, we're going to include other new characters, different ethnicities, like this family is going to grow. So like, it just started, so right now the storyline is the club just started. So like we're, we're building the foundation. [00:10:14] Speaker 1: Oh, it's fantastic. And I do want to circle back to your point and recognize and thank you and celebrate the fact that, I mean, I know Integrity's story is amazing. And you were founded on this, uh, mission of wanting to bring diversity into the doll space, along with the attention to detail and the quality. And it's just so important, I think for everyone to have representation within a medium. And so, you know, what, what you guys have done is just incredible. And I want to take a moment just to thank you for that. And recognize that, I mean, [00:10:45] Elaine Tremblay: I mean, it's very, very important for me personally. Like, it's like, you know, like it's something like the, the Newsome family who owned the company have been pushing this. Like, Lord knows, like the company was created at a time where very, very few ethnic toys were being offered on the market in the mid nineties. And I think then everybody sort of like picked up on that, but we made sure that our products were always sculpted. Like the features were always very on point. We're very like respectful of what the different ethnicities that we're trying to represent look like. And also like then the, the LGBT option of that came on naturally also like trying to like basically recognize a lot of communities that have been very, very much underrepresented in the toy industry. And this is what our company is all about since we started. [00:11:38] Speaker 1: That brings up an interesting point too, because, you know, you're talking about sculpts and some of the technical sides and marrying it with stories. Like obviously having, you know, a gay couple and a wedding set is a storytelling device. Can you tell me a little bit about your process and how you marry the two different sides of, you know, the design and sort of the physical aspects of production and the storytelling that goes into that? Like how do those two come together? Like, can you tell us the process a little bit more behind the scenes? [00:12:08] Elaine Tremblay: Well, we have monthly meetings all the time that are really, really important for everyone in the company because we're, we try to work, even though we're all located in different locations, like a lot of companies, like, um, we try to listen to each other and work as a team to build something that will be relevant. And so like, we almost have like a voting system, uh, if you want, where like each of us will bring ideas to the table. And like I said, like, we're very, it's very important for us. We pay a lot of attention to what's going on in the news, in, in media, movies, fashion, like all of it. I think we have five different people on the design team and six with, including myself that I think we each have interests in design that are different enough that when we, you put all that melting pot together, like, you know, that's where the ideas, like the brainstorming sessions that we have are fantastic. Like it's been 20 years for almost 20 years for me. And I have to say like, it changes every season. It's so exciting. Like, there's no, Oh, here we go. We're putting together another insert the product. It's never like that. I don't know if that's answering your question, but like everything we do is always so exciting. It's everything we do is constantly in motion. Like being associated with the fashion industry automatically, like I, I used to work in the fashion industry and was the same. Like every season is new. Every season is exciting. It's a, it's a new, a new trend, a new thing. We're trying like a new outlook on, on what's, so it's not just like, Hey, let's produce another like little truck or a little pullback tank or cause I've done that too. And Lord knows that portion of the toy industry wasn't me at all. I didn't last very long. Like it's, I, I think it's really exciting that we're able to basically look at what's going on in the media, whether, whatever it is, and then we can interpret it in our own way. And then we put our own spin on it and like, we make it all work. And my specialty in the company is to finish those products. So like I designed all the packaging and I push like, like I make sort of like, whatever it is that the design team has done. My job is to finalize it and make it look pretty and like present it in a way that like, you know, like adds that extra layer of oomph. If I can say it like that and that's also very important. Like, I think that's always been like a staple of integrity toys and they've pretty much been, it's been amazing working for them. Cause they given me carte blanche where like online, we trust you. And just like, we're about to talk with Hasbro. Like, it's like, Hey, you know what? Go, go boy. You can, you know what you're doing. And that's like, I think that's like the dream of anyone that has like a job in the design industry is to have a boss that tells you, Hey, we trust you. Go and then I think that's when you get the most amazing results. [00:15:02] Speaker 1: Yeah. It sounds like, I mean, trust is a really good word there, right? It sounds like your team is very collaborative, very outward and inward for inspiration. But I think that all has to revolve around, you know, trust with each other to be honest and open. And I mean, obviously, you know, constructive criticism that comes in there. Cause there's decision-making that has to happen. So, um, that's awesome. And also a great segue, cause I just can't wait anymore. I see over your shoulder, these candy pink and yellow boxes, but I'm also curious to hear how, you know, a company as you've described where you guys are so open and collaborative and free. How do you work with, uh, with a licensed property? And so now maybe we can talk a little bit about gem in the hologram. Yeah. [00:15:52] Elaine Tremblay: Like I, as I said a little bit before, like we've done other licenses before, but never like gem, like the collaboration with Hasbro has been fantastic because I think it's when we first started the brand in 2012. Honestly, it's been so long that I don't even remember if they approached us or we approached them. But all I know is that I was in the middle of organizing one of our conventions. When, uh, one of our partners came to me and just sort of like tapped me on the shoulder and said, Hey, we got the license. And this was like the culmination of my entire career in the toy industry. I think I, I screamed like we were in the hotel and I was, I was beyond excited. I was like, are you kidding? I was like, you're joking, right? Like you're just, you're just, no, no, no. We got the gem license. Like we're going to be, you're going to, you're going to be doing gem dolls. [00:16:42] Speaker 1: And, um, that's how I feel when I look at your packaging, what's that? Yeah. I know how you feel. Cause I have that same like bubbling joy when I, I'm starting to look at some of the products over your shoulder. [00:16:55] Elaine Tremblay: Yeah. Plus, I mean, we started with a bang, like in 2012, when we started the brand, we started with Hollywood gem, which is one of like the big looks when the cartoon was ended in 1988, uh, Hollywood gem was the big thing. That was the next thing that would have been released in the toy line. If I'm not mistaken, or one of the next things that would have been released in the original toy line, so it was almost like Hasbro allowed us to pick up where they left off, which was great. You know, and, and the most amazing part is that gem has this incredible fan base that have kept the flame going for all these years. Like when the internet, I think when the internet started is when gem collectors started reconnecting. I mean, I remember, um, there was something called the truly outrageous, like the TO mailing list that I was on. It was just like a bulletin board. Like we were like typing that there were no images. Like we were just like exchanging texts on this thing. Like it was so primitive, but the internet that just started. So I think gem found her niche on the internet pretty early on in the nineties. Like I would say probably, uh, 1995 or 1996, 1997. So it's always kind of been like in the back of my mind when I started working for integrity. Oh my God. Wouldn't it be amazing. And gem has always been a massive inspiration for me. I, I, um, in fashion royalty, when I was writing the storyline, there's the hints, all kinds of hints about like, if you read between the lines of fashion royalty, gem lives there too. In a, in a wink, wink, nudge, nudge, nudge kind of way, you know? So, I mean, the cartoon was so well written. It was so iconic. It was so ahead of its time in the 1990s. How can you not like, look at what Hasbro did at the time, like with GI Joe transformers. Um, all of those cartoons were very different than anything that was on the market at the time, everything was always a little bit more child dish oriented and they came along and they were talking to preteens. And seriously, like the, the message was, it was fun. Okay. You had the misfits who tried to kill gem, like every other episode. Like, I don't know how positive that was, but it was fun. It was fun for us to watch. [00:19:09] Speaker 1: Um, I don't want to date us, but that is their 35th anniversary this year. Yes, it is. [00:19:15] Elaine Tremblay: Yes, it is. So I was, what, 14 years old when that came out. [00:19:22] Speaker 1: I don't want to date us. We don't, we don't need to go there. Um, but can we take a closer look at, at some of the product that you're working on, that's over your shoulder? [00:19:31] Elaine Tremblay: Um, so let's talk about the first one first. Uh, so the reason why we went, so we stopped doing the line in 2017. And then Hasbro approached us and said, Hey, it's the 35th anniversary. Would you consider doing more? And we had done, we've done like, I think 60 something products when, from 2012 to 2017, for the five years that we had the brand. And we reached, I think it kind of ended naturally in 2017 because we were at a point where we're like, okay, we've kind of done the A characters, the B characters, the C, the D, like we're kind of reaching a point. But then when they approached us, uh, Vaughn Sawyers has been designing the dolls. I have to say I've been designing the packaging, but Vaughn has been doing an incredible job engineering, overseeing the sculpting and doing all the, the actual doll design itself. Um, we sat down and we started looking. We're like, you know what? We could, we could go back. We could do something really cool with this. So I've completely updated the packaging. So unfortunately you're going to have to insert the product pictures for this one in our video. Cause I don't have the samples anymore. They're on their way to you actually. [00:20:36] Speaker 1: I think we have a tech fairy that can work some magic to do that. [00:20:40] Elaine Tremblay: Oh, I'm sure you do. So this, the first doll is called Up and Rockin' and it's based on a fashion that I have here. So this is the vintage fashion from 19, from 1985 or six. So I have this in my collection, mint and bar. And it was one of the iconic looks on the show that Jim Jerica Benton transformed, transformed into Jim. Where, and then this house, it was always one of our favorites and we didn't do it in the first go around. Like it was, there's just the, the cartoon wardrobe and the toy wardrobe. Sometimes they match, sometimes they didn't, but there's a lot of choice. That was also one of the first cartoons where like the characters were changing clothes from one episode to one another. Because you know, like when they do cartoons, usually like they'll draw the character and that's the signature costume in that character. You see the character dressed like that in pretty much all episodes. What was interesting with Jim is that they pretty much changed all the time. Like it was impressive that for a cartoon, the drawings, the things were being updated all the time. So this is called Up and Rockin'. And Vaughn and I decided to turn it into the third, the first official 35th anniversary doll. And then we did this. So we have like the exterior of the package with the 35th anniversary logo. And we tried to modernize it a little bit. It's beautiful. You know, it's got like the chalk effect from like the, the run of colors from India that I thought was very modern, was very today. But then when you open it, the doll is not inside, but you'll work your magic. When you open it, it's the vintage packaging inside. I love it. [00:22:18] Speaker 1: For those of us that don't have mint in box, we can, we can have a piece of that heritage when we take this home. [00:22:25] Elaine Tremblay: So the fun part is, is that I got permission to use the original art packaging artwork. See like, so like I was, you know, I cleaned it up a little bit, but I was allowed to use the original sketches. So the fun thing that I did is that you can remove this panel here. So it's a fake play line box basically. So if you take this panel here, you take it off, then you have like the full collector experience. There is an accessory box that goes here usually. And then you have like gem on this side with the Jerica head that you can see in the product pictures. So I've tried to keep it also, like I didn't, like I didn't put like a plastic window here. Like I kept it hollow because I figured it's 2020. Like we don't need to have all that plastic and all those acetates and the packaging. I think that's something that I, it's very, very important for me as well. So this is the first one. We presented that one to our collectors club, but it's also going to be available on sideshowtoys.com. And I believe a few days or shortly, we'll be posting the details for that pretty soon. Yeah. [00:23:30] Speaker 1: It should be right now, I believe. [00:23:32] Elaine Tremblay: Okay. There you go. And then. [00:23:35] Speaker 1: And then perfect match. [00:23:37] Elaine Tremblay: Perfect match is the next one that we're about to talk about. So interestingly enough, we sat down and we were like, what do we love about the cartoon that would, it would be something that kind of a curve ball that nobody would expect that we would do. And then we said, what about the commercial bumpers? What about like those like few seconds where it says, we'll be right back after this commercial, but it kind of like every single time in the cartoon that they did that, it kind of created a really nice image that honestly, like just looking at that image, it creates the storyline on its own. So in the later episodes, there was a love triangle between Rio Pacheco, Jem, and then Riot Llewellyn, where like the two guys were fighting over Jem. So I have the rock and the original rock and curl Jem here. And this is the original one from the eighties. So it's a look that we didn't do the first time around. So she was sold as a standalone, quote unquote, budget doll at the time. So we've updated her. We've made her totally glam. So she's the one that's included in this beautiful three doll sets that we're doing this time. And then we've also revisited Mr. Rio Pacheco in his glitter and gold look. Now we've done, this is my, this is actually my doll from when I was a teenager. I've kept that doll. No way. He's in pretty good shape, but like, yeah, he's been with me for a really long time. He's a good pair. [00:25:01] Speaker 1: Oh my God. I know, right? I love it. So. Very dashing. [00:25:06] Elaine Tremblay: I'm sure like everyone seeing the set will say, but you've done glitter and gold Rio in 2013 or 2014. Why are you doing him again? So there's two versions of glitter and gold Rio and two different skin tones. And also fans have been asking us to revisit the Rio head mold. So we did that. So this version, the new version of Rio that you're seeing in the photos that we've included. He has a brand new head mold, uh, that actually is more on, on character or on brand for Rio. And. I mean, that's a huge update. [00:25:37] Speaker 1: I mean, that really. It's a really cool update. [00:25:39] Elaine Tremblay: Yeah. And then we've also like lightened the hair a little bit. And this particular doll was released in two different skin tones back in the eighties. So there was a more of a, of a cook lighter, Caucasian skin tone, like more of an ivory tone. And there was also a more sort of like Latino, um, tan tone. So the last time we did him, he was a little bit darker. This time we did impaler so that as an homage to that skin color variation from the, um, the eighties. We've also re-engineered his suit completely. So the fit is a little bit different. We've updated the fabrics. He's got brand new loafer shoes that are different from the other ones. So even if you own the first glitter and gold Rio, this version is very different. And also the doll himself will be great for redressing for all kinds of other options. The body is totally compatible with all of our, uh, male dolls that integrity toys manufacturers. So you can change his look. You can use any of our other clothing and they will fit perfectly. And then that's not all. There's our wonderful, amazing, sexy riot with his big poofy blonde bleach blonde hair. Uh, that is like, so like, you know, eighties glam band. Oh yeah. Uh, he's wearing, yeah. He's wearing like his, uh. [00:26:56] Speaker 1: He's wearing those vibes as the day is long. Oh my God. [00:26:59] Elaine Tremblay: I wish my hair was still that full. Uh, he's wearing like what we call the rock royalty tuxedo. Um, and it's also like a, I don't know if we're going to be allowed to play it like our little commercial bumper, but we can certainly maybe show a screen capture of it. But the two of them are fighting over gem on a beautiful stripe background. So I've designed the packaging to mimic that. So like if you stand the dolls on the special doll stand that I designed just for them, um, in front of that. So it kind of looks like the commercial bumper. So you can create a vignette basically what your step wants. You have it. And what I ended up doing also is that the doll stand itself also pays homage to one of the original place. That's from the eighties called the star stage. So the, I made a smaller version of the star stage that the three dolls can stand close to one another on that. But we've, we're also including a bond, a bonus cardboard triangular piece that's designed to fit on the real star stage from the eighties. So for collectors that have the vintage place that in their collection, they can have that special part. And use it with their vintage place that then use our dolls on the vintage place. That's a special bonus feature that I thought was kind of cool. If you don't have the place that. Yeah. If you don't have the place that you don't have to use it. But for, for my, my collector friends that I know a lot of you do have the place that it's an extra little something that you can incorporate hard off. Like it's kind of a, a better marriage between integrity and Hasbro even where like, there's something that's actually designed to fit with the vintage line. That was very important for me. [00:28:37] Speaker 1: And that's really as a fan, what I appreciate most about integrity and your product. It's really, it's bringing that storytelling component back in to have a six scale figure set that sort of poses itself and tells the story and you've put in Easter eggs for the like, you know, hardcore gem fans, but it kind of poses itself. I mean, the value there is immeasurable. I mean, it really, yeah. [00:29:00] Elaine Tremblay: I went, Easter egg is actually the right word because like, there's all kinds of little, like, you know, the little jewel on the riots chest and everything. And there's more coming later in the year also. So these are like the first official 35th anniversary, but like, you know, the year is not over. Like we're doing those first two. We realize that fans have been waiting for very long time, but unfortunately, like we've been stuck with, uh, with our little friend COVID there. Like, like, just like everybody else, unfortunately, like it's slowed us down, but now that the machine's open, there won't be any stopping us. Oh, I'm really looking forward. Yes, absolutely. [00:29:39] Speaker 1: Integrity is worth the wait. I mean, the product you guys make is incredible. [00:29:43] Elaine Tremblay: Oh, thank you. [00:29:44] Speaker 1: But thank you so much for joining us today and for giving us this super cool behind the scenes glimpse and some thoughts about, you know, integrity and how you work your history meteor, which I'm so excited about. And these two new gem products, the start of a new line, the up and rockin' gem and Jerika and the perfect match set. Um, I'm sure we have some folks in the chat that will be sharing the links to that. We've got limited quantities. So, you know, hopefully people act quickly if they want to. [00:30:13] Elaine Tremblay: I hope so. I hope everybody appreciates them. I mean, we're, you know, I'm a fan. Vaughn Sawyers, like I said, who designed the dolls is also a fan. Uh, and it's really important for us to, that content, like to know that the stuff is appreciated. So like, we love to get feedback all the time and like, we try to improve. And like, so I, I can't wait for you guys to see what else we've got planned for the line. I know it's going to be, I know I'm super excited about it. It's so different. And it's, again, there's a whole bunch of other curve balls that are coming. That I don't think fans like, we try to sort of like think outside the box, excuse the puns. But like, we tried to keep it, like we're, we're going to be doing things for the balance of the collection that I don't think anyone is expecting. [00:30:56] Speaker 1: So they do the level of thought you guys put into it is above and beyond. And I know I appreciate it as a fan. I've got my, uh, well, I'm going to go jump on and pick up my copy next. So, um, I'm going to get on that and go do that now. Thank you again for joining us. Thank you everyone for tuning in. Stay tuned. We've got some more amazing SideshowCon content coming up for you. Uh, thank you again, Elaine, for joining us. Take care everybody. My pleasure. [00:31:25] Elaine Tremblay: Bye.