Apple unveils new AI-powered Siri during annual developers conference

[00:00:00] And in the race to keep up with the artificial intelligence space, Apple unveiling a long-awaited overhaul of Siri, the company introducing Siri AI, describing it as an entirely new version of the voice assistant that's more conversational, more capable, and personalized than previous versions. [00:00:22] This coming in here on Live Now from Fox, I want to put up this post from Reuters saying Apple rolling out the new AI-powered Siri at the annual WWDC. [00:00:32] The announcement comes after two years, the Apple first promised major AI-driven upgrades to Siri efforts that fast face repeated delays. [00:00:42] Outgoing Apple CEO Tim Cook opened and closed the keynote with brief remarks but did not directly address these new AI developments. [00:00:50] Let's bring it to the conversation right now from the Deep View senior artificial intelligence reporter, Sabrina Ortiz. [00:00:58] Sabrina, thank you so much for joining us. [00:01:00] You were in attendance for this today. [00:01:03] How was this announcement, the availing of Siri AI, how was it received? [00:01:09] It was well-received. [00:01:10] It's been, like you mentioned, two years of anticipation. [00:01:13] We've been waiting for Apple to finally catch up to all the competitors, and I think they finally delivered on the promises they made. [00:01:20] I'm now in 2024, so it's been an exciting day here. [00:01:22] Yeah, it's obviously a long time coming for Apple to really turn the page and really embark on a new setting for AI. [00:01:31] They mentioned it's obviously kind of faster for conversation capable and personalized. [00:01:37] What does that exactly mean? [00:01:39] Totally. [00:01:39] So if you've ever talked to Siri and been frustrated that she doesn't really understand what you're saying or that she can't pull information from the web or can't take action, all of those things have basically been addressed with this update. [00:01:50] She now has context of your messages, of your photos, of your entire Apple app ecosystem to give you better informed answers without you having to input as much information. [00:02:02] Also, it'll just be overall more capable. [00:02:05] The models have been upgraded. [00:02:06] They've actually been developed in partnership with Google. [00:02:09] And if you're familiar, Google has been really killing it in the AI game. [00:02:14] So overall improvements across the board. [00:02:16] You mentioned the other tech space, obviously Google with their Gemini, Microsoft Copilot, Chat, GBT. [00:02:22] Does this set the stage for Apple to catch up in the AI space? [00:02:27] Absolutely. [00:02:28] And Apple has the humongous advantage of having this really loyal user base. [00:02:36] So with that, these features are really, really baked in and really well integrated throughout the entire Apple ecosystem. [00:02:44] So it should deliver actually a unique competitive edge that the other, you know, AI labs don't quite have. [00:02:52] Like Chat, GBT is obviously killing the AI game, but they don't have a hardware arm to rely on. [00:02:57] Yeah, that is a very good point. [00:02:58] Apple is so very uniquely positioned in this way to make such a monumental kind of a shockwave in there. [00:03:05] When will people have access to Siri AI? [00:03:09] How soon? [00:03:10] And exactly who gets the first kind of go at it? [00:03:13] Yeah. [00:03:14] So unfortunately, you will have to wait until the new product launch event that happens every fall. [00:03:20] It usually happens in September. [00:03:22] But all we know so far confirmed from Apple is in the fall. [00:03:25] In terms of who will get access, it will be the same users who have gotten access to Apple intelligence features thus far. [00:03:32] So that includes the latest phones, the latest models, the latest silicon or the latest chipsets, really, to power the features. [00:03:39] And we saw today Tim Cook, the outgoing CEO of Apple speak, not directly on artificial intelligence or exactly what we're talking about with Siri AI, [00:03:49] but it was likely his final appearance at this worldwide developers conference. [00:03:54] How instrumental was he involved in this? [00:03:58] And how much might it also partially define his legacy? [00:04:02] I think this was the perfect event and perfect note for him to end on as it's finally, you know, seeing through what was promised and positioning Apple to really be able to compete. [00:04:13] In the fall, we have really exciting hardware launchers, rumors it's going to be Apple's first foldable release. [00:04:19] And that's really good also timing wise for this AI drop to happen because they'll be the most eyeballs Apple has probably had in years on the hardware. [00:04:29] And now they'll get to experience the new AI features too. [00:04:31] So overall timing is pretty good. [00:04:33] And he's ending on a bang. [00:04:35] Yeah, obviously going out, but obviously he has cemented his legacy as leader of Apple, this on social media, [00:04:41] the next generation of Apple intelligence powers a newly entirely Siri, a new entirely Siri, [00:04:47] making the apps and experiences you rely across iPhone, iPad, Mac, Apple, Vision Pro, more personal and helpful than ever. [00:04:56] This wasn't the only thing announced today. [00:04:59] They talked about other facets to Apple, making it faster, more reliable. [00:05:04] What else did they say? [00:05:05] Obviously, AI got a lot of the headlines, but what else did they talk about? [00:05:09] So for AI, there's more than just a new Siri, right? [00:05:12] Apple intelligence is the suite of AI features. [00:05:14] So there's some exciting things happening that I actually think will be really useful for everyday users, [00:05:19] such as a new features in Safari, for example, that allow you to like group all your tabs seamlessly [00:05:26] and intelligently without you having to do anything. [00:05:29] Or in photos, there's like three new AI editing features [00:05:33] that are really exciting. [00:05:34] One of them involves like spatial framing, and it's going to probably revolutionize how people take photos [00:05:42] or how the quality of people's final products. [00:05:45] So still in the AI realm, but beyond just Siri. [00:05:50] Obviously, so many different facets within kind of the under the umbrella of artificial intelligence as well. [00:05:57] We talk about Apple being so very unique. [00:06:00] Is there anything else that stood out that would set them apart from other artificial intelligences already out there? [00:06:06] Yeah. [00:06:07] Again, ultimately, I think they really thought out the integration into its apps. [00:06:13] For example, visual intelligence got an upgrade, and that's just the feature that basically gives Siri access to what you're viewing. [00:06:19] And it's baked now into straight into the camera. [00:06:22] So if you're an iPhone user, you're probably used to having to go to Gemini or having to go to the ChachiPT app, [00:06:29] open the app, then unlock the feature that lets you give the assistant actual view of the world around you. [00:06:35] Apple just made it super seamless. [00:06:37] You just have to open the camera app, and you're right there. [00:06:39] So that's something they really nailed. [00:06:41] And again, they're able to do so because they have all of these products. [00:06:44] And I think users will really like having that ease of just using these AI tools instead of going out of their way to get another app or context switch all the time. [00:06:53] And obviously, we talk about artificial intelligence in such a way, so much that it can do for your life. [00:06:59] But there's also cons out there. [00:07:00] There are privacy concerns out there. [00:07:02] Did they address those at all? [00:07:04] They did. [00:07:05] And actually, I'm so glad you mentioned that. [00:07:07] That is one thing that also really helps differentiate Apple from competitors is the fact that they have this private cloud compute. [00:07:14] And that's why people really trust their products. [00:07:17] It basically just makes sure to keep user information as safe as possible. [00:07:20] So we're applying this now to all of these new AI features, even the AI features or AI model that was developed with Google. [00:07:28] So you still get to get like best of both worlds, the newest, latest, most advanced technology. [00:07:33] Hopefully, anybody will see how the model actually holds up when it releases. [00:07:36] But in theory, as well as Apple's privacy that they're known for. [00:07:42] And you mentioned a name that I wanted to bring it back full circle because you also posted this on social media saying, we'll take some time getting used to Google and Apple collabing so closely. [00:07:54] Just me. [00:07:55] How weird does that, how awkward might that appear to some people? [00:08:00] Yeah, I think my first time having a moment of, huh, this is different was when I was at Google Cloud Next a couple months ago and they put up a Apple logo on the stage. [00:08:09] They've been working together behind the scenes, right, for years and things like deals such as actually using the browser and all of that. [00:08:19] But this is a very much different flavor of their partnership. [00:08:24] And I still think it's a little interesting or a little strange, not because it's a bad thing at all. [00:08:30] We love to see the moats coming down and different, you know, powerhouses combining together to give customers ultimately a better experience. [00:08:38] So that's positive. [00:08:39] It's just strange to get used to. [00:08:41] It'll take some time, I think. [00:08:42] Yeah, that's what the competitive nature of this business. [00:08:45] It continues to drive forward in such a way that they're all pushing each other and obviously sometimes overlapping and collabing in this way. [00:08:53] All right, Sabrina, thank you so much. [00:08:55] I appreciate your time and your understanding here on Live Now.