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Everything you need to know about the Welsh elections — BBC Newscast

April 10, 2026 32m 6,236 words
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About this transcript: This is a full AI-generated transcript of Everything you need to know about the Welsh elections — BBC Newscast, published April 10, 2026. The transcript contains 6,236 words with timestamps and was generated using Whisper AI.

"Hello, it's Adam in the ElectionCast studio. Hello, it's Alex in the makeshift home ElectionCast studio. It's Felicity here in the Cardiff newsroom. And sitting with me is pollster and director of More in Common, Luke Trill. Hello, Luke. Hello. Now, Luke, on the last episode of ElectionCast, we..."

[0:00] Hello, it's Adam in the ElectionCast studio. [0:03] Hello, it's Alex in the makeshift home ElectionCast studio. [0:06] It's Felicity here in the Cardiff newsroom. [0:09] And sitting with me is pollster and director of More in Common, Luke Trill. [0:12] Hello, Luke. [0:13] Hello. [0:14] Now, Luke, on the last episode of ElectionCast, [0:16] we talked about the basics of the different electoral systems [0:19] in Scotland and Wales. [0:22] This year, the Senate is quite tricky to sort of make predictions [0:27] and to look at the data and then join that up [0:29] to potential results. [0:30] Just explain why. [0:32] Well, because the new system has divided the Senate [0:36] into six-member proportional constituencies. [0:41] And what that means is that particularly when it gets [0:45] to the last seats in the Senate, so the fifth and sixth seat, [0:50] very small shares of the vote could mean the difference [0:53] between one party, let's say Reform, winning the fifth or sixth seat [0:57] or Labour and the Greens winning it and other parties just missing out [1:02] getting in there as well. [1:03] So very small changes in the vote, even though it's a proportional system [1:06] which is designed to even out some of those irregularities, [1:10] actually can make a big difference. [1:12] And we'll get into the politics in a second, [1:13] but this is very important stuff. [1:15] And Felicity, does that electoral system and how it can be interpreted [1:20] or how people can behave in different ways, [1:22] is that a feature of the election campaign in Wales? [1:24] It's interesting, Adam. [1:26] I think it's an open question as to what extent voters in Wales [1:29] actually realise that there is this new election system [1:32] that they're going to have to try to get their heads around [1:35] on polling day on May the 7th. [1:38] A colleague of mine was actually on the train the other day [1:40] and heard someone blaring out an explainer video [1:44] of this new election system. [1:46] So, you know, maybe that's the way to put it on the radar [1:48] of ordinary voters, is to just go on public transport [1:51] and very antisocially just force them to learn about it. [1:55] But other than that, obviously, we here at BBC Wales [1:58] and on Walescast and our colleagues in other broadcast media here [2:03] are trying to talk about it and explain it. [2:05] But it is very complex because it's difficult to predict [2:09] and also because some of the parties, [2:12] particularly the parties that are doing really well in the polls, [2:15] are trying to sell a kind of two-horse race message. [2:18] So, for example, Plaid Cymru, which is doing really well in the polls, [2:22] is saying vote Plaid to stop reform. [2:25] And, of course, if you remember, that happened under the old [2:28] first-past-the-post system in the Kefili by-election last year. [2:31] And Plaid Cymru won that seat. [2:33] Reform didn't. [2:34] So Plaid are really sort of trading on that. [2:37] But, of course, that's the old voting system. [2:39] And Reform, similarly, are saying if you want to stop the independents, [2:43] if you want to stop the pro-independence party like Plaid, vote reform. [2:47] The other parties, the smaller ones, and Labour, [2:51] which is doing less well these days, as we talked about last week, [2:54] is saying, no, no, no, that's not the way to talk about this. [2:57] Your vote will count whoever you vote for. [3:00] So it's really difficult to get consistent messaging on this for voters. [3:04] And I think it's going to be a lot for voters to understand [3:06] in the next few weeks. [3:07] And, Alex, that's a reminder that one of the last times [3:10] the whole UK tuned into Welsh politics [3:12] was for that Kefili by-election. [3:14] And that was a reminder that we just got there from Felicity, [3:17] that you can't just take that as a... [3:19] You can't just read across from that to this set of elections. [3:23] No, you definitely can't. [3:24] And I think it's probably fair to say that [3:26] you should always urge caution in reading across from any by-election [3:29] to a national set of elections, [3:31] because by-elections, by their very nature, [3:34] people can often vote in a different way, [3:37] or the campaigns can be run in a different way, [3:39] parties respond in a different way, [3:40] because there's just one single election in a moment in time, [3:44] as opposed to when you're voting for a government. [3:47] So you should never read across, [3:48] but there is that added layer [3:50] in that it is a different voting system. [3:51] Having said that, [3:53] I think in terms of the sort of politics [3:55] and the feel of the parties [3:57] as they're heading into these really important set of elections, [4:00] that Kefili by-election [4:01] was a really symbolic, important moment, [4:05] because what it did was crystallise in real electoral terms [4:09] when people had gone to the polls [4:11] and had their say in a by-election, [4:12] what a lot of people had been assuming [4:14] and talking about for some time, [4:16] and that was just the jeopardy [4:18] that Labour is potentially facing in Wales right now. [4:20] We will talk about Labour in a second with Luke, [4:23] because you've done a lot of polling at More In Common [4:24] that can shed a light on just what might be going on there. [4:28] But Alex, just remind us [4:29] the main players of the main parties in Wales. [4:32] Yeah, so Labour have dominated in Welsh politics for forever. [4:36] I don't think it's too much of an overstatement to say. [4:40] So ever since devolution, [4:41] Labour has come out as the biggest party in the Senedd, [4:43] but even before that, [4:44] Labour was the biggest party in Wales for over 100 years. [4:48] So Labour has been the dominant force [4:50] in Welsh politics for some time. [4:51] In this election, [4:52] it feels at this stage like things are really shifting. [4:55] So two of the main challenges are, [4:58] exactly as Felicity said, [4:59] to have Reform UK and Plaid Cymru. [5:02] And alongside that, [5:03] you've got the Conservatives. [5:05] And there's a question about [5:05] how well the Conservatives will do [5:07] in this set of elections, [5:08] because, you know, [5:09] actually in the last set of Senedd elections, [5:11] the Conservatives came second. [5:13] So they too have a real presence in Wales. [5:15] And then you've got the Greens [5:16] and the Liberal Democrats. [5:17] So there's a whole lot of choice out there [5:19] in this set of elections. [5:20] And I think what is really important about them [5:22] and makes it, [5:23] I mean, of course, [5:24] these elections are always important [5:25] because it's about choosing [5:26] who is going to govern Wales. [5:28] But beyond that, [5:29] this set of elections [5:29] is attracting a lot of attention [5:32] because it feels like [5:33] that things are much less certain [5:35] or can be assumed [5:36] in a way that they have typically been in the past [5:39] because of that Welsh Labour dominance [5:41] for such a long period, [5:42] which there is now a question mark hanging over. [5:44] And Felicity, [5:45] remind us the name of all the party leaders in Wales. [5:47] OK, so we have Sreena Pjodworth, [5:49] who is the Plaid Cymru leader. [5:51] Then we have Dan Thomas, [5:53] who is the leader of reform in Wales. [5:56] We have Elinad Morgan, [5:57] who is the Welsh Labour leader [5:59] and up until now has been the first minister in Wales. [6:03] Darren Miller is the Welsh Conservative leader. [6:07] Jane Dodds is the Welsh Liberal Democrat leader. [6:10] And Anthony Slaughter is the Wales Green Party leader. [6:14] Always feel like we're playing a game of Cluedo there [6:16] and you're just handing out the characters. [6:18] No insinuations about any crimes implied there at all. [6:22] So we're recording this episode on Thursday afternoon. [6:25] On Thursday morning, [6:26] Plaid Cymru launched their manifesto, [6:28] which means we've got all of them [6:29] apart from the Liberal Democrats. [6:31] So we'll reflect the Liberal Democrats on another episode. [6:36] Felicity, rather than getting you to read out [6:37] a whole load of pledges [6:38] from five different political parties, [6:40] are there some sort of big themes that emerge, [6:43] some big dividing lines [6:44] now that we've actually seen those manifestos [6:45] in black and white? [6:46] It's interesting. [6:47] The extent to which we're sort of seeing [6:49] the parties split along right and left block lines, actually. [6:54] A lot of them are in agreement [6:55] about what the big issues are that are facing Wales. [6:59] And indeed, we had our first sort of audiences [7:01] asking leaders questions event last night. [7:05] And the topics that came up there [7:07] are the ones really that we have been expecting would. [7:11] So the state of the NHS in Wales is a really big issue. [7:15] The cost of living is a really big issue. [7:18] And those are the two which have really dominated [7:20] the debate so far. [7:22] So what we've been seeing from all of the parties [7:25] are plans to try to tackle the length of waiting lists [7:29] in the Welsh NHS, for example. [7:31] And most of them are talking about putting more money into the NHS [7:38] in order to do that, although not all of them. [7:40] I mean, Dan Thomas of Reform has said that he doesn't think [7:44] just putting more money in is the answer. [7:47] And indeed, other parties as well have been talking about [7:49] trying to improve the productivity of the NHS. [7:52] Plaid, for example, this morning, talking about new surgical hubs. [7:56] The Welsh Conservatives have been doing that as well. [7:58] But where you see them kind of diverging, really, [8:01] is along cost of living lines. [8:04] So on Welsh rates of income tax, this is the first election in Wales [8:08] where we're really seeing an offer on income tax becoming an issue. [8:13] And arguably, this is the first sort of real cost of living [8:17] Senev election, because the last one was in 2021. [8:20] One, we were still in the pandemic, really, [8:23] so the cost of living pressures hadn't really filtered in. [8:27] But what we have is the Conservatives saying [8:30] they will take a penny off the basic rate of income tax. [8:34] Reforms saying they will take a penny off all the rates of income tax. [8:40] So, you know, basic, higher and additional. [8:42] Then we have Welsh Labour saying that they will freeze [8:46] the Welsh rate of income tax. [8:47] In other words, that they won't increase it. [8:50] The Greens aren't really talking about income tax as such. [8:54] They're talking about reforming other sorts of tax, like council tax. [8:58] The Liberal Democrats are talking about potentially putting a penny [9:02] on income tax in order to pay more for social care [9:06] and take pressure off the NHS that way. [9:10] And I've forgotten somebody here. [9:14] And I think I've mentioned the Liberal Democrats. [9:16] I've mentioned the Greens. [9:18] I've mentioned... [9:19] Oh, Plaid Cymru, that's it. [9:20] Whose manifesto came out this morning. [9:21] So you would think that would be freshly baked in my head, wouldn't you? [9:25] What Plaid is saying on income tax [9:26] is actually that they want more powers to vary it. [9:30] In Scotland, not only can they vary the rates of income tax [9:34] within certain thresholds in a band, [9:37] but they can also vary the bands themselves. [9:39] So in Scotland, you have a lot more income tax bands [9:42] than we do here in Wales. [9:44] We have exactly the same as in England. [9:46] Plaid is saying that isn't really suitable for Wales [9:48] where wages tend to be lower than in England. [9:51] So they want the power, actually, to vary the bands as well, [9:54] which they say would then give them more freedom [9:57] to adopt a more appropriate policy for Wales. [10:00] But this is really the first election [10:01] where voters can choose between parties offering cuts, [10:04] parties offering increases, [10:05] parties guaranteeing no increases and so on. [10:08] And Felicity, just to be clear, [10:09] is it that the Welsh government has the power [10:11] to control up to 10% of the tax rate on each band? [10:16] 10% in each band, that's right. [10:18] And they've had that power for some years, Adam, [10:20] but really it's never been exercised [10:23] and hasn't really been an election issue up to this point. [10:26] This time it certainly is [10:28] and it's certainly one that's under discussion. [10:30] And Luke, when you hear those various offers [10:32] from the various parties, [10:33] can you see them connecting their offers [10:35] to certain demands made by certain groups of voters? [10:39] Does that make sense? [10:40] I mean, yeah, I mean, absolutely. [10:42] And, you know, that notion of blocks [10:45] that Felicity was talking about, [10:47] I think is really important [10:48] because obviously the headline is looking like [10:51] a battle between reform and Plaid for first place. [10:54] But actually where most of the parties [10:56] will get their votes from are within their blocks. [10:59] So you've got Labour, Plaid and the Greens [11:02] basically playing for left voters. [11:04] So it's no surprise that they're talking about [11:06] different rates of tax, [11:07] potentially higher rates of tax. [11:09] And then on the right, [11:10] you've got reform and the Conservatives [11:12] battling for the more economically conservative voters [11:15] and playing off against one another there. [11:19] And of course, what reform wants to do [11:20] is convince people, you know, [11:22] the Welsh Conservatives are done. [11:24] If you want a right-leaning Welsh government, [11:26] you've got to vote for us. [11:28] Conservatives obviously want to say, [11:29] look, no, we're still in the game. [11:31] On the flip side, what Plaid will want to do [11:34] is basically, even though it's a proportional system, [11:37] try and mirror what happened in the Kefili by-election [11:40] and really put the squeeze on Labour [11:43] and start to say, look, [11:44] we are the ones that can stop reform [11:46] emerging with the most seats. [11:48] So yes, it's a battle between blocks, [11:50] but perhaps most importantly, [11:51] a battle within those blocks. [11:54] And Alex, what echoes and hints of national politics [11:57] are you picking up? [11:58] I guess there's a couple of things to say. [12:00] I think it's interesting [12:01] because as Felicity was talking about there [12:03] with that first leaders' questions event [12:06] that has been held, [12:08] the issues that seem to keep cropping up, [12:10] and Luke will be able to speak to this more than I do, [12:12] but the issues that seem to be cropping up [12:14] across the board have huge echoes. [12:16] It is about the cost of living. [12:18] It is about the economy. [12:19] It is about public services and notably the NHS. [12:22] And it is about immigration. [12:24] And I think, you know, [12:25] no matter where you are in the United Kingdom, [12:27] if you get to vote in this set of elections, [12:29] there are going to be kind of echoes of those issues [12:31] because they seem to be the things [12:32] that are at the forefront of voters' minds. [12:35] But the other kind of interesting bit [12:36] about this election in Wales [12:38] is that there's also the sort of incumbency question as well. [12:42] So when people are looking for answers [12:44] to those issues that they care about, [12:46] whether it's on the cost of living [12:47] or whether it's on public services, [12:49] the question is, [12:50] are the parties able to make an argument [12:52] about have they got the answers? [12:54] And for Labour in Wales, for example, [12:56] it is about the fact [12:56] they've been in power in Wales for so long. [12:59] And now there is also a Labour government in Westminster. [13:02] What does that do to the argument [13:03] that they are then making to people [13:05] about whether they've got the solutions [13:06] to the problems that people are raising with them? [13:10] And Luke, the polling jargon for that, [13:12] although I suppose it's actually jargon [13:13] across all the politics, [13:14] is double incumbency. [13:16] Yeah, and Labour are really suffering [13:17] because of that double incumbency effect. [13:20] Because, I mean, if you look, [13:22] basically elections in the UK since Brexit, [13:24] they've been votes for change, right? [13:26] You know, Brexit's a vote for change. [13:28] 2019 Boris Johnson is a vote for change [13:30] we've talked about before. [13:31] 2024 vote for change. [13:32] Now, if you ask voters in Wales, [13:35] you know, do they want change [13:36] or do they want to stick with the plan? [13:38] Eight in ten say that they want change. [13:41] And when you're in power in Westminster [13:43] and the Zenith, [13:44] if eight in ten want change, [13:46] it's going to be very difficult [13:47] for you to hold on. [13:48] And that's what our polling is finding, [13:50] is that Labour are really suffering [13:52] from this incumbency effect. [13:53] I mean, Alex is absolutely right. [13:55] It is, you know, cost of living, [13:56] NHS, immigration, the same everywhere. [13:58] And people are saying, [13:58] look, these things aren't getting better [14:00] fast enough. [14:02] And unfortunately for Eleanor Morgan, [14:05] you know, she is suffering [14:05] as a result of that. [14:07] That's why you're seeing Labour [14:09] in third place in lots of these polls. [14:12] I think there's another challenge, though, [14:14] which I think is really interesting [14:16] that comes up with polling. [14:16] It's not only that double incumbency effect, [14:20] but that people are less likely [14:22] to think that Welsh Labour [14:24] is able to be sufficiently independent [14:27] from the Westminster government. [14:30] So, and actually less likely [14:32] to be independent [14:32] than Scottish Labour are, for instance. [14:35] So what we find is, you know, [14:36] in Scotland, it's about four in ten, [14:38] say that they trust Anas Sawa [14:40] to stand up to Keir Starmer. [14:42] That drops to 27% [14:45] when you're talking about [14:46] Eleanor Morgan in Wales. [14:48] So all of those factors [14:49] kind of coming together. [14:51] And I think, you know, [14:52] if you are Welsh Labour, [14:53] I think you could be [14:54] understandably disgruntled [14:57] because actually when you ask, [14:58] you know, voters, [14:59] who are you most angry against? [15:01] Why have you left Labour? [15:02] So Labour's holding on to [15:04] only about 45% [15:05] of its general election vote in Wales. [15:08] And when we ask why... [15:09] Oh, it's lost half. [15:10] It's lost over half. [15:11] More than half. [15:11] More than half of the vote. [15:13] It's going in all sorts of directions, [15:15] the biggest chunk going to apply. [15:17] But when you ask those switchers, [15:19] why are you switching? [15:20] They tend to blame [15:21] the Westminster government [15:23] rather than the Welsh government [15:25] for them making that switch, [15:26] even though it's a Welsh government election. [15:28] But it was ever thus. [15:29] And Felicity, [15:30] it does seem to me that Eleanor Morgan [15:32] stays quite loyal to Keir Starmer. [15:34] For example, [15:34] she didn't join Anas Sawa in Scotland [15:36] in calling for him to resign. [15:38] She didn't. [15:38] She's been treading a bit of a tightrope [15:41] on this sort of thing, really, Adam, [15:43] because during the general election campaign, [15:48] one of the big arguments in Wales, [15:50] one of the big arguments [15:51] that Labour politicians, [15:53] including Welsh Labour politicians, [15:54] were putting to the electorate was, [15:56] won't it be great [15:58] if we're in power in Westminster [16:00] and in power in Cardiff Bay [16:02] because we'll be able to work together [16:04] for the benefit of Wales? [16:08] Now, there were a lot of us [16:09] who kind of raised an eyebrow [16:10] to that argument [16:13] because it has been the case [16:15] that for many years, [16:17] while the Conservatives [16:18] were in power in Westminster, [16:19] Welsh Labour governments, [16:21] successive Welsh Labour governments, [16:22] made a really good job [16:24] of sort of pointing down the M4 [16:26] and saying, [16:27] well, all of these problems [16:29] aren't really our fault. [16:30] It's their fault [16:31] for not giving us enough money [16:33] or for not giving us the powers [16:34] to do X, Y, and Z [16:35] or what have you. [16:36] And it was easy for them [16:37] to position themselves [16:38] against the Westminster government. [16:41] But, of course, [16:41] once the same party [16:43] is in power in Westminster, [16:45] that becomes very difficult. [16:46] And, of course, [16:47] it's doubly difficult [16:48] if you've made a big argument [16:50] in the general election [16:51] saying, hey, guys, [16:52] isn't it going to be great [16:53] if we can all govern together [16:54] because you're all going to notice [16:56] such great differences? [16:58] So what we've seen [16:59] is Elinad Morgan [17:00] really trying to pick [17:01] her battles [17:01] with Keir Starmer. [17:03] In some cases, [17:05] she's been critical. [17:07] In other cases, [17:09] she's tried to be more [17:10] team Labour, as it were. [17:12] Under the surface [17:12] within Welsh Labour, [17:15] there is undoubtedly tension [17:17] between Welsh Labour politicians [17:19] at Westminster level [17:21] versus those at Cardiff Bay [17:23] about where the problems [17:25] for underperformance may lie, [17:27] whether people are [17:28] on the same page [17:29] when they should be [17:30] and all of that. [17:31] But just to pick up [17:31] on one other point there [17:32] that Luke was making [17:34] about people focusing [17:35] on Westminster issues [17:37] for this election, [17:39] it is difficult, really, [17:40] for all the parties [17:41] on an issue like cost of living, [17:43] which is obviously [17:44] a huge issue [17:45] for so many people [17:46] because so many of the levers [17:47] to deal with cost of living, [17:49] the benefit system [17:50] is an obvious example, [17:52] lie with politicians [17:53] in Westminster, [17:54] not politicians [17:55] in Cardiff Bay. [17:56] So, you know, [17:57] what we are seeing [17:58] with the manifestos [17:59] that have been launched [18:00] so far is the parties [18:01] really trying to find [18:03] other levers [18:03] that they do have power over [18:05] that they can offer [18:06] to voters [18:06] that they say [18:07] will help to take [18:08] the edges off. [18:09] So we're seeing [18:10] virtually all of them, [18:11] except the Greens actually, [18:13] making big promises [18:14] to expand childcare [18:15] because they're aware [18:16] of how expensive [18:17] childcare is [18:18] for families [18:20] with young children. [18:21] Questions around [18:22] council tax [18:23] are featuring very heavily. [18:24] We have some parties, [18:26] the Welsh Conservatives, [18:27] reform saying [18:27] that they will cap [18:28] council tax. [18:29] We have Welsh Labour [18:30] and Plaid Cymru [18:31] saying they will make it fairer [18:34] and there is a revaluation [18:35] planned in 2028 [18:37] here in Wales, actually. [18:38] And then we have the Greens [18:39] saying they'll scrap it [18:40] all together [18:41] and introduce a land value tax. [18:43] So the sorts of arguments [18:44] that we're trying to see [18:45] the parties position themselves [18:46] in here [18:47] on a UK-wide issue [18:49] like cost of living [18:49] is very different, actually, [18:51] to what you would [18:52] likely see on this issue [18:53] in a general election campaign. [18:55] And Felicity, [18:56] just to go back [18:57] to the personality thing [18:58] and the Cluedo cards, [18:59] I'm guessing that means [19:00] the politics, [19:02] that there's very little [19:03] Keir Starmer [19:04] on the campaign trail [19:05] but maybe quite a lot [19:06] of Nigel Farage [19:06] and Zach Belansky. [19:08] Yes. [19:08] I mean, [19:09] given Keir Starmer's [19:10] popularity ratings [19:11] or unpopularity ratings [19:13] would perhaps be [19:14] a better way to put it [19:15] and I know Luke can [19:15] speak more to this [19:17] than I can, [19:18] but he's a bit [19:18] of a ball and chain, [19:20] really, [19:20] around Ilyn Ed Morgan's [19:22] ankle in this election campaign [19:23] and he hasn't really [19:25] featured very much [19:26] at all in this campaign. [19:28] There was, [19:29] just before the campaign started, [19:31] he came to Cardiff [19:32] for a big announcement [19:33] on rail funding. [19:34] There has been [19:35] a lot of resentment [19:36] here in Wales [19:37] about a lack [19:38] of consequential funding [19:40] for the HS2 project [19:41] that you're getting [19:42] in England. [19:44] Rail infrastructure [19:45] is not devolved in Wales. [19:47] It's devolved in Scotland [19:48] and it's devolved [19:48] in Northern Ireland. [19:49] So they have had [19:50] millions and in some cases [19:52] billions of pounds worth [19:54] of extra funding, [19:55] consequential funding [19:56] as it's called, [19:57] because of the amount [19:58] of money that's been spent [19:59] on HS2 in England. [20:01] Wales has had [20:02] none of that [20:03] even though there's [20:04] not a centimetre [20:05] of HS2 track [20:06] being laid here. [20:07] And that has been [20:09] something that has been [20:10] a cause of great resentment [20:11] and criticised [20:12] by virtually all [20:13] of the political parties [20:15] at some point or another [20:16] over the last decade. [20:17] Now, what we had [20:19] was Keir Starmer coming [20:20] and making a big promise [20:21] about rail funding [20:22] over the next [20:23] sort of 15 years or so. [20:25] He said there would be [20:25] £14 billion coming. [20:28] Obviously, that was interrogated [20:29] by the other parties [20:30] about, well, you know, [20:31] that's a very long timescale [20:32] and who knows how long [20:33] Keir Starmer's going to be [20:34] Prime Minister for. [20:36] But really, that was [20:37] his only big intervention [20:38] that we've seen [20:39] over the last few months. [20:41] And Luke, talk to [20:42] how popular or unpopular [20:43] UK party leaders [20:45] are in Wales. [20:47] The truth is [20:48] they're all fairly [20:49] underwater [20:49] when it comes to it. [20:51] Oh, it's just all [20:52] relative differences then? [20:53] It is. [20:54] It is. [20:55] But Felicity's [20:56] absolutely right. [20:56] I think ball and chain [20:57] is the right way [20:59] to describe Keir Starmer. [21:02] He is very unpopular [21:03] in Wales. [21:05] But so too, actually, [21:06] I mean, Nigel Farage [21:08] is actually [21:09] underwater as well. [21:12] In Wales, he's less [21:12] unpopular than Keir Starmer, [21:15] Kemi Badenock as well. [21:16] And actually, I mean, [21:17] that's the pattern we see [21:18] UK-wide, actually, [21:21] is that every party leader [21:23] has more people disapproving [21:25] than approving [21:26] of their performance. [21:28] So you can perhaps see [21:29] why the Welsh parties [21:31] have tried to keep it [21:32] as a contest within Wales [21:34] without bringing in [21:35] those GB politicians [21:37] who act as [21:38] negatives for them. [21:40] And I was just, you know, [21:40] looking at some of our [21:41] focus group quotes [21:43] because we've been [21:44] spending quite a lot [21:45] of time in Wales. [21:45] In fact, I'm heading [21:46] back to Merthyr tomorrow [21:47] to chat to voters [21:49] there. [21:51] And I was looking [21:52] at one quote [21:52] which was like, [21:53] I just really want [21:54] more than anything else [21:54] to give Labour [21:55] a bloody nose [21:56] in these elections. [21:57] So you're really [21:58] getting that sense [21:58] voters wanting [21:59] to use this election [22:00] to send a message [22:02] to Keir Starmer. [22:03] I think the interesting [22:04] thing is how big [22:05] is that message [22:06] going to be? [22:06] You know, because [22:07] there's a world in which [22:08] on some of the polling [22:09] you see Welsh Labour [22:10] squeeze so much [22:11] that they even struggle [22:12] with some of those [22:13] final seats [22:14] and getting into [22:16] the Senate. [22:17] I should say, [22:17] our own polling [22:18] is slightly more generous [22:19] to them than that. [22:21] But also, [22:22] and I think, you know, [22:23] this is a story [22:23] which we perhaps [22:25] should focus on more [22:26] is just the growth [22:27] applied [22:28] but also the shift [22:29] in Plaid. [22:30] So one of the things [22:31] that we have found [22:31] in our polling [22:32] is that Plaid's [22:33] supporter base [22:35] has shifted [22:36] quite dramatically [22:37] to the left. [22:38] So when you looked [22:39] at the average [22:39] Plaid voter [22:40] at the last set [22:41] of Welsh elections [22:41] they were basically [22:42] dead in the centre. [22:44] They've now shifted [22:45] to, we use a 10-point scale [22:47] with zero being [22:48] the most left-wing [22:48] to a three or a four. [22:49] So it's not just [22:50] that the party's grown [22:52] it's actually changed [22:53] into a slightly different [22:54] political party as well [22:55] which is quite a [22:55] fascinating dynamic. [22:57] And then that [22:57] dynamic plays out [22:58] at Westminster [22:59] after the results, [23:00] Alex. [23:01] And I suppose [23:01] the direction [23:03] that Keir Starmer [23:03] is pulled in [23:04] depends on the [23:05] performance of [23:06] the left-leaning [23:07] parties in Scotland [23:08] and Wales [23:08] and the performance [23:09] of reform [23:10] in Wales, [23:11] Scotland and England. [23:13] Yeah, it's going [23:13] to be the dilemma [23:14] that has been talked [23:15] about, analysed, [23:16] discussed, debated [23:17] within the Labour Party [23:18] recently really such a lot [23:20] which is [23:20] how does the Labour Party [23:22] respond to what is [23:23] this now sort of [23:24] dual threat [23:25] from the left [23:25] and the right [23:26] and that left [23:27] and right threat [23:28] takes slightly [23:29] different iterations [23:30] depending on where [23:30] you are in the country [23:31] but in Wales [23:32] certainly it's broadly [23:33] characterised [23:34] given where the polls [23:35] are sitting at the moment [23:35] between Plaid [23:36] and reform. [23:38] And so yeah, [23:39] I think it is going to [23:40] completely reignite [23:41] that discussion [23:42] and debate [23:43] within the Labour Party. [23:44] And while I think [23:45] that there is a sort of [23:46] I mean there is [23:47] an awareness [23:47] certainly [23:48] and there has been [23:49] for some time [23:49] within the Labour Party [23:51] about what they're [23:52] potentially facing [23:53] in Wales [23:53] and this kind of [23:55] you know [23:55] dent or collapse [23:56] or whatever it might be [23:58] in what has been [23:59] such a dominant [23:59] part of the United Kingdom [24:01] for so long. [24:02] I think people are aware [24:03] that that could well [24:04] be coming [24:04] but I still think [24:05] there is going to be [24:05] a question to Luke's [24:06] point around the scale [24:07] of that [24:08] and what that tells [24:09] the Labour Party [24:10] or how that shapes [24:11] the mood [24:11] in the Labour Party [24:12] come immediately [24:14] after these elections [24:15] but it's worth remembering [24:16] this isn't all just [24:17] about the Labour Party [24:18] you know there's a lot [24:19] of stake for the other [24:20] parties in this set [24:20] of elections too [24:21] because you know [24:22] Plaid yes has been [24:24] sort of in some sort [24:25] of arrangement [24:26] with Labour and government [24:27] in Wales in the past [24:28] whether it's something [24:28] more formal [24:29] or less formal [24:30] but never before [24:31] have Plaid been in a position [24:32] where they might have [24:33] be the first minister [24:35] in Wales [24:35] so then it becomes [24:36] a question for Plaid [24:37] about A [24:37] can you sustain [24:38] the momentum [24:38] that they appear [24:40] to currently have [24:41] and then B [24:41] what do you do [24:42] if you do end up [24:43] as first minister [24:45] in the Senate [24:45] for reform [24:46] there is a big question [24:47] around momentum [24:48] for them [24:48] in this election [24:50] you know [24:50] again can they sustain [24:52] it and challenges [24:52] they face [24:53] to something Felicity [24:54] mentioned earlier [24:55] about how some [24:56] of the issues [24:56] that are topping [24:57] voter concerns [24:58] aren't necessarily [24:59] things that are [25:00] in the power [25:00] of Welsh politicians [25:01] so for reform [25:03] the key example [25:03] of that would be [25:04] immigration [25:04] you know [25:05] which is not [25:06] a devolved issue [25:07] but something [25:08] that reform [25:08] typically likes [25:09] to talk a lot [25:10] about [25:11] how do they manage [25:12] that in this set [25:12] of elections [25:13] and then questions [25:14] again for example [25:14] the Conservatives [25:15] you know [25:16] as I say [25:16] they came second [25:17] at the last set [25:18] of Senate elections [25:19] and then in the general [25:20] election [25:20] they lost [25:21] every single [25:21] one of their seats [25:22] so for the Conservatives [25:23] there's a question [25:24] of relevance [25:25] for example [25:26] and how well [25:27] they're going to do [25:27] in these elections [25:28] will lend [25:29] a lot of questions [25:30] about how relevant [25:31] they still are [25:32] in Wales [25:32] and then you've got [25:33] the Greens [25:33] and the Liberal Democrats [25:34] and the Greens [25:35] again are trying [25:36] to capitalise [25:36] on what has been [25:37] a sense of momentum [25:38] can they translate [25:39] that into some [25:40] of their first seats [25:41] in the Senate [25:41] and the Liberal Democrats [25:43] can they build [25:44] on what in other [25:44] parts of the country [25:45] they like to think [25:46] is that excellent [25:47] ground game [25:48] that they have [25:49] so you know [25:50] there's inevitably [25:51] a huge focus [25:52] on Labour [25:52] because of the [25:53] dominance of Labour [25:54] in Wales [25:54] and because [25:55] what it would mean [25:56] for the party [25:57] if they were [25:57] to really lose [25:58] that dominance [25:58] in this set of elections [25:59] but I just think [26:00] it's important [26:01] not to forget [26:02] that for every single [26:04] party standing here [26:05] there's an awful lot [26:06] at stake [26:06] and that's why [26:07] this set of elections [26:07] is being so fiercely fought [26:09] and is so fascinating [26:11] to watch [26:11] and look [26:12] you get the sort of [26:13] the whiff [26:14] from Labour [26:15] that because [26:16] these elections [26:17] are happening [26:17] at the time [26:17] of an international [26:18] crisis [26:19] maybe Starmer [26:20] comes out of this [26:21] better than he might [26:22] have done otherwise [26:22] because he gets [26:23] to fly off [26:24] to the UAE [26:25] and look statesman [26:26] like at a time [26:27] of crisis [26:28] is that [26:29] is that a sensible [26:30] thing for Labour [26:31] to be thinking about [26:31] or is that [26:32] a road to nowhere [26:34] well look [26:35] I mean there's [26:35] there's no doubt [26:36] that Starmer [26:36] you know gets [26:37] higher ratings [26:38] for his international [26:38] work than he does [26:39] for his domestic work [26:41] but people [26:41] ultimately vote [26:42] on domestic [26:43] issues [26:44] what we're finding [26:45] in our polling [26:46] when it comes to say [26:47] Keir Starmer's approval [26:48] is that [26:48] you know the floor [26:49] had totally fallen out [26:50] after the Mandelson thing [26:52] you know he was down [26:52] at sort of minus 50 [26:53] in our polling [26:54] he's now back up [26:55] at minus 42 [26:56] and has been there [26:58] back up [26:59] at minus 42 [27:00] and you know [27:00] and way behind [27:01] the other leaders [27:02] so I think there might [27:03] be a bit of what's [27:04] known as copium [27:05] going on [27:07] in that [27:09] which is the cross [27:09] between coping [27:10] and opium [27:11] and opium [27:11] exactly [27:13] and so I think [27:15] it's unlikely [27:15] it will give them [27:16] that boost [27:16] and again [27:17] you know [27:17] if you look [27:17] at the voting [27:18] intention polls [27:19] there has not been [27:20] this love actually bounce [27:22] to use small jargon [27:23] in the sense [27:23] that standing up [27:24] to the US president [27:24] as Hugh Grant did [27:26] in love actually [27:28] would lead to a bounce [27:29] for the Prime Minister [27:29] that doesn't seem [27:30] to be translating [27:31] so as I say [27:31] he's probably not [27:32] right at his floor [27:33] he's got some people back [27:34] probably in terms [27:35] of Westminster dynamics [27:36] means that the chatter [27:37] about replacing him [27:38] during a crisis [27:39] has gone [27:39] but in terms of [27:40] public opinion [27:40] I'm not seeing [27:41] that sort of rally [27:42] around the PM effect [27:44] yeah lots of different [27:45] dynamics to think about [27:46] I think it's really [27:47] difficult to know [27:48] quite how bad [27:49] this election [27:50] will be for Labour [27:51] partly because of that [27:52] point Luke was making [27:53] earlier about the [27:55] tiny margins [27:56] on which those final [27:57] seats in each constituency [27:59] seats five [27:59] and seat six [28:00] might be decided [28:02] so that I think [28:03] the party will be [28:03] pinning a lot of hopes [28:04] on those [28:05] but as in certain [28:07] constituencies [28:07] perhaps will be [28:08] the Lib Dems [28:09] and the Conservatives [28:11] but the other thing [28:13] to say about Labour [28:15] is that when you speak [28:16] to Welsh Labour [28:17] politicians [28:18] who are out pounding [28:18] the pavements [28:19] at the moment [28:20] a lot of them say [28:21] to you all [28:22] I don't get the sense [28:23] it's quite as bad [28:23] as the polls are saying [28:25] you know [28:25] there are a lot of people [28:26] who are undecided [28:28] and a lot of those [28:29] Labour politicians [28:30] are pinning quite a lot [28:31] of hope [28:32] on that group [28:33] of undecideds [28:34] if you like [28:34] what's not really [28:35] clear to me anyway [28:36] is whether that group [28:37] is genuinely undecided [28:39] or whether they're [28:39] just being nice [28:40] and being kind [28:41] to the Labour politicians [28:43] that they're speaking to [28:44] because a lot of the [28:45] Labour campaigners [28:46] you speak to [28:47] are telling you a story [28:48] that doesn't really [28:49] reflect what the [28:50] polling trend [28:51] seems to be suggesting [28:54] and the other thing [28:55] is that although [28:56] this is a more [28:57] proportional system [28:58] this is a really [28:58] important point [28:59] to bear in mind [29:00] in terms of how [29:01] the smaller parties [29:02] particularly the Liberal [29:03] Democrats and the [29:04] Welsh Conservatives [29:05] for whom this is [29:06] looking like a very [29:07] very big uphill [29:08] struggle might fare [29:10] is that although [29:11] it's more proportional [29:12] than the previous [29:13] system it is not [29:14] completely proportional [29:15] and you need to hit [29:16] a threshold [29:17] of around about [29:18] 12% of votes [29:20] in each constituency [29:21] to even start [29:22] winning a seat [29:23] so when you are [29:24] consistently polling [29:25] less than that [29:26] you know that is [29:27] arguably a bit [29:28] of an existential threat [29:29] and there's just [29:30] one other thing [29:30] to chuck in on this [29:31] on the way that this [29:32] I'm fascinated by this [29:34] is how the new [29:35] voting system [29:36] will or won't [29:37] impact on tactical [29:38] voting [29:39] because I think [29:39] there's been a sort [29:40] of consensus [29:41] that we have seen [29:42] a bit more tactical [29:43] voting going on [29:44] in recent sets [29:45] of elections [29:45] and to a point [29:46] that Felicity made [29:47] earlier [29:48] lots of the parties [29:49] are trying to pitch [29:50] themselves as the [29:51] alternative to [29:52] so for example [29:53] you know it might [29:54] be sort of [29:54] Plaid saying [29:55] we are the ones [29:56] who can stop reform [29:56] or reform saying [29:58] that you know [29:58] we are the ones [29:59] that can take on [29:59] Plaid or whatever [30:00] it might be [30:01] but you're sort [30:01] of getting parties [30:02] trying to pitch [30:02] themselves against [30:03] another [30:04] and I just wonder [30:05] that with this new [30:07] voting system [30:08] whether or not [30:09] it will be as clear [30:11] to voters [30:11] if they choose [30:13] to vote tactically [30:14] how they do that [30:15] and also Luke [30:17] just talk to me [30:17] about the difference [30:18] between people [30:19] who answer the question [30:21] in opinion polls [30:22] and the people [30:23] who then actually [30:23] go to the polls [30:24] and actually vote [30:25] because there is [30:26] a big difference here [30:27] well there's a huge [30:29] difference [30:29] and you know [30:30] particularly when it [30:31] comes to low [30:33] turnout elections [30:35] of which the senate [30:36] usually is [30:39] our hardest job [30:41] as pollsters [30:42] is not working out [30:43] who people are [30:43] going to vote for [30:44] it's working out [30:46] who turns out [30:47] in the electorate [30:47] because surprise [30:48] surprise you know [30:49] people answering polls [30:50] like to look virtuous [30:51] they tend to [30:52] over exaggerate [30:53] their likelihood [30:54] of going out to vote [30:55] so that is one of [30:56] the big variables [30:57] and that probably [30:58] explains some of [30:59] the differences [30:59] you're seeing [31:00] between pollsters [31:01] is we all have [31:02] slightly different [31:03] models for what [31:04] the electorate [31:04] will actually look like [31:06] but it's interesting [31:07] to Felicity's point [31:09] about Labour [31:09] saying that they [31:10] just don't [31:10] they don't recognise [31:11] the polls on the [31:12] doorstep [31:12] I remember exactly [31:14] the same thing [31:15] during the Gorton [31:16] by-election [31:17] with Labour [31:18] she said well no [31:18] Arvett looks like [31:19] it's holding up [31:20] pretty well [31:21] and you know [31:21] if people are [31:22] sometimes dishonest [31:23] in polls [31:24] I think they're [31:24] even more so [31:25] on the doorstep [31:26] because you know [31:26] most Brits [31:27] are fundamentally [31:28] polite [31:28] they don't want [31:29] to upset people [31:30] there or so [31:32] they're thinking [31:32] so I wouldn't [31:32] put too much [31:33] stock in that [31:35] but I think it is [31:35] you know [31:36] and there is also [31:37] you know [31:37] again to Alex's point [31:38] the added complication [31:40] of the new electoral [31:41] system I don't think [31:41] can be overstated [31:42] I suspect [31:43] you know [31:44] I may be wrong [31:44] but you know [31:45] the average [31:46] Welsh voter [31:47] doesn't quite have [31:48] in their mind [31:49] how under the [31:49] de Haunt system [31:50] 6th and 7th place [31:51] works [31:52] which means [31:53] they're going to be [31:53] leaning on what [31:54] the parties are saying [31:55] about tactical voting [31:56] but again [31:57] as we saw in that [31:58] Gorton by-election [31:59] they're not always [31:59] honest about that [32:00] either [32:00] so a huge range [32:01] of different complexities [32:02] and you know [32:04] it could be [32:04] I probably shouldn't say [32:05] this actually [32:05] it's probably bad [32:06] for me to say [32:07] but it could be the case [32:07] that you know [32:08] come May [32:09] the pollsters have egg [32:10] on their faces [32:11] because actually [32:12] we didn't correctly [32:12] anticipate [32:13] what this new system [32:14] was going to do [32:15] in terms of [32:16] not just translating votes [32:17] to seat [32:17] but voter behaviour as well [32:19] never a dull moment [32:20] on the Welsh [32:21] campaign trail [32:22] Felicity [32:23] thank you very much [32:24] thank you Adam [32:25] it's been a pleasure [32:25] Alex good to catch up [32:27] with you [32:27] pleasure as ever [32:28] and Luke thanks for [32:29] coming into the studio [32:30] thanks for having me

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